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US Economy Experiences Worst Job Cuts in Decades美失业人数激增 房贷违约破记录  New government figures show a rise in U.S. unemployment last month, with U.S. employers cutting some 533,000 jobs - the most in 34 years. President George Bush says his administration is taking action to help strengthen the economy. 最新的经济数据显示,美国的失业人数在上个月猛增,美国雇主裁减了53万3千个职位,这是过去34年来单月裁员人数的最高纪录。美国总统布什表示,联邦政府正在采取行动帮助加强美国经济。The Labor Department says the unemployment rate rose to 6.7 percent in November.  美国劳工部报告说,美国的失业率在11月攀升到了6.7%。President Bush told reporters the job data reflects the fact that the American economy is in a recession, due in large part to severe problems in housing, credit and financial markets. 布什总统告诉记者,这些数据反映出美国经济陷入衰退这个事实,主要由于房屋、信贷和金融市场问题严重。He says his administration is taking steps to address the problems by extending unemployment benefits to the jobless, making credit more affordable and available, and taking action to prevent home foreclosures. 他表示,联邦政府正在采取措施来解决这些问题,其中包括对于失业人员延长失业救济期限、扩展信贷发放范围和防止房主丧失抵押住房赎回权。"It is going to take time for all the actions we have taken to have their full impact. But I am confident that the steps we are taking will help fix the problems in our economy, and return it to strength." 布什总统说:“要让我们所采取的所有行动都彻底发挥作用需要时间。但是我坚信,我们所采取的措施将帮助解决我们经济中的问题,使我们的经济恢复活力。”At a hearing on Capitol Hill, Commissioner of the Bureau of Labor Statistics, Keith Hall, described the unemployment figures as dismal. 在国会联合经济委员会举行的一个听会上,劳工统计局局长凯斯.霍尔表示,新的失业数据的确令人沮丧。"There is very little in this report that is positive," he said. "This is maybe one of the worst jobs report the Bureau of Labor Statistics has ever produced." “在这个报告中实在没有什么正面的东西。这恐怕是劳工统计局迄今为止所拿出的最差的就业报告。”"Families are conserving their dwindling resources and simply not buying much of anything, including durable goods, such as cars," said Congresswoman Carolyn Maloney, who chaired the hearing before the Joint Economic Committee. 国会议员卡罗琳.马洛尼主持了这次听会。她说:“(美国)家庭都在努力保存他们日趋减少的资源,根本不买多少东西,包括汽车之类的耐用品。”Elsewhere on Capitol Hill, executives from the three major automakers testified at a congressional hearing for the second straight day, making their case for billion in loans to help shore up their industry, which has seen thousands of job losses. 与此同时,在国会山的另一则,来自美国三大汽车公司的主管们连续第二天出席一个国会听会,谋求获得340亿美元的政府贷款,帮助撑美国的汽车制造业。成千上万的美国汽车工人已经失去了工作。President Bush urged Congress to act on a proposal that would redirect billion in loans to help the automakers, but only to those that can survive.  布什总统敦促国会采取行动,把一笔250亿美元的救市款转贷给汽车制造商,不过,这笔贷款只能发给那些有能力生存下去的厂商。Congress could vote on an aid package to the auto industry when it returns for a brief post-election session next week. 国会有可能在下个星期投票表决一个向汽车工业提供援助的计划。200812/58064India Begins Trials to Select Air Force Combat Jets印度空军更新战机 国际厂商争抢商机In India, trials have begun to select a fighter aircraft for the country's air force. Six aircraft manufacturers are in the race to win what will be one of the world's biggest defense contracts worth billions of dollars.印度开始为本国空军选择战斗机而进行试飞。六家飞机制造商正在角逐,以赢得价值100多亿美元的这个世界上最大国防合同之一。In the southern city of Bangalore, Indian air force pilots have carried out sorties of two F 18 "Super hornet" fighter jets manufactured by U.S. based Boeing. The trials began Monday.在南部城市班加罗尔,印度空军飞行员驾驶两架由美国波音公司制造的F-18超级大黄蜂战机进行了单机飞行。试飞是在星期一开始的。This marked the start of trials of six combat jets short listed by India, which plans to buy 126 new aircraft to modernize its air force. 这标志着印度筛选出来的6架喷气式战机开始试飞。印度计划购买126架新飞机来使本国空军现代化。Another U.S. based company, Lockheed Martin will be next in line to put its F 16 aircraft through tactical maneuvers. Others competing for the lucrative contract are Russia's MiG 35, France's Rafale, Sweden's Gripen and the Eurofighter Typhoon.另一家以美国为基地的公司洛克希德.马丁公司将随后出场,让该公司的F-16飞机完成战术动作。参加竞标这项庞大合同的其他机型是俄罗斯的米格35、法国的拉法叶、瑞典的“鹰狮”和欧洲战机“台风”。The contract will be worth approximately billion - one of the largest defense contracts to be handed out in the world. 这个合同价值大约120亿美元,是世界上将要拿出的最大国防合同之一。An air force spokesman, P.R. Singha, says the trials will be conducted in different stages over one year. Besides Bangalore, the jets will be tested in different climate zones - in the desert state of Rajasthan and in the Himalayan mountains. The final stage of trials will involve mounting weapons systems on the combat jets.空军发言人辛加说,这次试飞活动将在一年内分阶段进行。除了班加罗尔,这些喷气式飞机还将在沙漠之邦拉贾斯坦邦和喜马拉雅山区等不同气候区域内接受测试。试飞的最后阶段将涉及在这些喷气式战机上安装武器系统。"As far as the field trials, the calendar is there,it is one after the other, the six aircraft, and in three places, Bangalore, Jaisalmer and Leh," explained Singha. "We have the desert sector, the high temperature, the high altitude, the cold temperature. These three [trials] will take place in India, and the remaining, whatever is left will take place in the place of origin of the aircraft."他说:“就现场试飞而言,日期已经有了,6架飞机一个接着一个试飞,在三个不同地方,班加罗尔、贾伊萨尔梅尔和莱赫。我们有沙漠部分、高温、高纬度、低温。这三场试飞将在印度进行,其余的试验将在飞机原产地进行。”The trials began after Indian pilots were trained in the use of the combat jets.这些试飞是在印度飞行员接受了使用这些战机的训练之后开始的。India plans to buy 18 aircraft initially. The rest will be manufactured in India under an agreement which will include transfer of technology to India.印度计划起初先购买18架飞机。其余的飞机将按照包括技术转让在内的一份协议在印度制造。The ed States hopes that its blossoming relationship with New Delhi will help one of its two companies win the contract.美国希望美国跟新德里大大改善的关系将有助于两家美国公司中的一家赢得这项合同。Rahul Bedi at Jane's Defense Weekly says it is very difficult to say at this stage which aircraft has the edge.简氏防务周刊的拉胡尔.贝蒂说,现阶段很难说哪种飞机独占鳌头。"It is very much an open race," Bedi said. "Most of the six competitors are broadly equal as far as their capabilities of the basic platforms are concerned. But the price as well as political considerations will ultimately decide the final winner."他说:“很大程度上这是一场开放的竞争。就这些飞机的基本性能而论,这6家竞标公司大致相等。不过,价格以及政治考量将最终决定花落谁家。”U.S. companies are relatively new to the Indian defense market. The Indian military is mostly equipped with hardware from the former Soviet Union, but in the past decade, India has been looking to Western countries to meet its defense requirements. The biggest deal with a U.S. company involved the purchase of six military transport planes from Lockheed Martin. India is expected to spend billion over the next decade to modernize its military.美国公司对于印度国防市场相对来说是初来乍到。印度军队大多是由来自前苏联的硬件装备起来的。不过,过去十年来,印度盯住西方国家来满足本国的国防需求。印度跟美国公司的最大交易包括从洛克希德.马丁公司购买6架军用运输机。印度预计在10年内将出300亿美元来使其军队现代化。08/82264Students' economic fearsCollege students across the nation worry about finding employment after they graduate. College Main Street 2.0, you don't have to look far in Ohio State University's campus to see science students are worried about the economy. 3rd year student Kieran Johnson is worried about what kind of job market he'll face.'Graduate, hope I can get something better. I mean, that's all we're told to go to school, and, you know, have a better life after. But at point right now, we don't really know that's true, so."For Amanda Culcar, the concerns are more immediate like price of gasoline. "Even grocery are increasing, at * even get essentials like b and milk has increased to a point that, it's so much ridiculous to buy.""They're scared, in the skipping, it’s for the first time in their lives, since it's been a several decade period of unusual prosperity." * science professor Paul Beck says while these young voters maybe scared, they're also enthusiastic about this presidential election. Seizing on that enthusiasm, volunteers saturated the campus to get students to register and vote early. And to see how covet the youth voter is. Consider that just stone thrown open that nation's largest university and nearly 553,000 students, it's Obama campaign office.Team /of/ Obama is offering students' right to polling places. Bruce Spingsteen even performed that OSU on Sunday, to try and drive turn out. "We were also here four years ago, this time we'll win it."In 2004, democrat John Carry lost Ohio to Gorge Bush by slim margin. Students for Obama say they believe they'll make a difference from democrats in this battle-ground state. * Republican side, no McCain office on campus, just couple of tables set up. But colleagues of Republicans here say, Sarah Palin is little fire for them."Any sides be watch anything, it's all about, you know, Obama and the youthful, and how you've got *, you know, lock down, and this is how the case, simply out of case."Volunteers spanned out across Ohio State’s campus, leading up to Monday's deadline to register to vote. To the first time, people in Ohio have been able to register and vote on the same day. And campaigns are hoping that early voting will help secure vote from young people who in the past have been known to be eager to register, but haven't always been reliable and showing-up on election day.200810/53417

It is a blow for the Ugly Bettys and Plain Janes - research shows that good looks lead to better pay.A study of 4,000 young men and women found that beauty boosted pay cheques more than intelligence.Those judged to be the easiest on the eye earned up to 10 per cent more than their less attractive friends and colleagues.Applied to the average salary of pound;25,000, the 'plainness penalty' would make a difference of pound;2,500 a year - or around pound;50 a week.It is unclear what is behind the phenomenon but it may be that beauty breeds confidence. The self-assured may appear to be doing better than they are and will have fewer qualms about badgering for a pay rise.Researcher Jason Fletcher, of Yale University in the U.S., rated the attractiveness of the young men and women. Just over half were judged average, while 7 per cent were felt to be very attractive and 8 per cent were judged unattractive or very unattractive.The volunteers also sat an IQ test and disclosed their salary. It became clear that pay scales were far from fair.For instance, a 14-point increase on the IQ score was associated with a 3 to 6 per cent increase in wage. But being of above-average looks boosted pay by 5 to 10 per cent.For a plain person to be paid the same as a very attractive one, they would have to be 40 per cent brighter, the journal Economics Letters reports.Dr Fletcher said: 'The results do show that people's looks have an impact on their wages and it can be very substantial.'【Notes】Ugly Betty: 丑女贝蒂,是美国A电视台的热播剧《丑女贝蒂》的主人公,她是个热心善良,充满幻想,但却满嘴牙箍丑陋土气的女孩,在上文中丑女贝蒂用来泛指那些其貌不扬的女孩。easy on the eye: 悦目的, 好看的qualm: an uneasy feeling of one's conscience about someone or something 疑虑;担心201006/106191

What do song lyrics, chickens, and high-tech have in common? They are all indicators of a recovering Israeli economy, one of the few economies to have survived the global recession relatively unscathed, some at the recent high-tech conference in Tel Aviv allowed themselves some optimism. Most people in Israel didn't invest in the, all the investment bubbles outside Israel, but they got into this bubble burst.Seven months ago, this chicken factory in the Galilee lay idle. Employees thought their jobs were gone. The managers were nowhere to be seen. Today the machines are back in action and the chickens are back on the supermarket shelves. In a report released Sunday, the Bank of Israel said the economy has recovered faster than expected. The local currency the shekel is strong. GDP next year is expected to grow by 2.5 per cent. And in August, the Bank of Israel became the first leading central bank to raise interest rates to head off inflation amid signs of an economic recovery. It isn't over yet. We still have a very high unemployment. We don't absolutely know what's gonna happen in the rest of the world. So we'd better not be declaring victory too soon. We made terrific progress. We've got to keep it up. This man is one of Israel's success stories. Rani Cohen has taken the concept of media player to another level, adding lyrics to the songs you listen to, and the chance to connect to others listening to the same song. We are making the social media player social.Cohen received funding in November 2007. And he knows he launched his company just in time. Many very good ideas just couldn't make it in the last six months. While before venture capitalists, when they saw a good idea and a good team, they would finance it. Now they are expecting them to reach to the point where there is a market adoption. Cohen also attributes Israel's better business survival rate to an entrepreneurial spirit.Glossaryhead off: to prevent sth from happening, esp sth badmarket adoption: 市场应用 11/89682Herersquo;s a physics classic. Suppose you drop a golf ball and a bowling ball from the Empire State Building. Which hits first? Answer? They hit at the same time. You could also have used a marble and a piano and a banana, or any two objects for which air resistance wonrsquo;t be a big factor. The idea is that everything falls at the same rate, no matter what its mass is. A lot of folks have trouble believing this. It just doesnrsquo;t seem right. Oftentimes we say, ;But a bowling ball weighs more than a golf ball ; doesnrsquo;t that mean gravity is pulling on it more?; Well, therersquo;s a distinction to be made here. The bowling ball has a greater mass, so therersquo;s more stuff for gravity to act on. In that sense, gravity is pulling on it more. But it still doesnrsquo;t fall any faster.这是一个物理学的经典:设想你从帝国大厦上同时丢下一个高尔夫球和一个保龄球。那个先着地??它们同时着地。你也可以换成弹子,钢琴或是香蕉,或任意2个受空气阻力影响不大的物体。任何物体都会以相同的速度落地,无论质量多大。许多人不太相信这个规律。这个规律只是看起来不对。我们经常会说;但是保龄球要比高尔夫球重很多;;那并不表明重力会更多作用于较重的物体吗?这里要说明下区别。保龄球的质量更大,所以引力作用的面积会更多。那样的话,引力会更大,但是物体落下的速度并没有变快。classic n. 杰作marble n.弹子facto n.因素distinction n.区别201111/162170A brass band played martial tunes under a tent in pouring rain at a civic event marking the date 100 years ago that Korea formally came under Japanese rule.瓢泼大雨中,铜管乐队在一个帐篷下演奏军乐,纪念朝鲜半岛100年前正式被日本吞并。Many Asian historians say that was the result of an unfair treaty forced upon the Korean kingdom. 很多亚洲历史学家认为,那是强加于朝鲜王国的不平等条约导致的结果。It turned out to be a brutal experience for Koreans. Their language and culture were suppressed. Millions of Koreans found themselves working for the Japanese in deplorable conditions, some effectively slave laborers. 对朝鲜半岛人民来说日本的殖民统治是一段残酷经历。他们的语言和为文化受到压制,数以百万计民众在恶劣条件下为日本人做苦力,有些人完全变成了奴工。The two rival Koreas - which have no diplomatic relations with each other - have now been independent for 65 years. But many on both sides of the border say the wounds have not healed. 朝鲜半岛上南北韩两个至此都没有外交关系的敌对国家都已经独立存在了65年时间,但是双方很多民众都说,殖民统治留下的伤痕还没有愈合。North Korea is making a fresh demand for reparations, noting the recent apology by Japanese Prime Minister Naoto Kan was only directed at South Korea. 北韩注意到最近日本首相菅直人的道歉是针对韩国做出的,因此最近提出要日本进行赔偿。201008/112578

Australia Debates Revamping Controversial Citizenship Tests澳大利亚修改入籍考试注重新国民权利义务Australia is revising controversial citizenship tests, to make sure applicants are more aware of their rights and responsibilities rather than examine their general knowledge about sports and culture.澳大利亚将修改引起争议的公民入籍考试,以确保申请入籍者更多地了解他们的权利和责任,而不是仅仅考查他们对体育和文化的一般知识。The government wants to make the tests more helpful for prospective citizens settling in to life in their adopted country.澳大利亚政府希望公民入籍考试能更有助于新公民把生活融入他们的新国家。In the new version of the test, to be rolled out October 19, there will more questions about gender equality, compulsory voting and the Australian legal system.今年10月19号开始实行的新入籍考试将包括更多有关性别平等、投票义务以及澳大利亚法制系统的问题。In unveiling the test this week, Immigration Minister Chris Evans, who was born in Britain, says the amendments will help immigrants better understand their responsibilities to the community.本星期宣布新入籍考试的澳大利亚移民部长埃文斯在英国出生。他说,有关修改将帮助移民更好的理解他们对社区负有的责任。Evans and many immigrant activists think questions on the current test about famous sports personalities and explorers are irrelevant.埃文斯和很多移民权益活动人士认为,目前入籍考试中有关知名体育界人士和探险者的那些问题无关紧要,没有意义。The country on Thursday celebrated Citizenship Day and to mark the occasion 4,000 people were sworn in as new Australians.星期四是澳大利亚的公民日,当天有4千人宣誓成为澳大利亚公民。Among them was China-born opera singer Sharon Zai, who gave up her Chinese citizenship to become an Australian."I would love to have both but because I have been in Australia for six years and I feel very, very involved with this Australian life and I love to live here forever," she said.Critics say the citizenship tests are a waste of money, do nothing to help newcomers integrate into society and discriminate against those from a non-English speaking background.批评人士说,公民入籍考试是浪费钱,丝毫不能帮助新移民融入社会,并且歧视那些母语不是英语的移民。Migrants must pass the test to gain citizenship. 所有移民必须通过入籍考试才能获得澳大利亚国籍。Under the proposed changes, those taking the test will have to answer 20 multiple-choice questions in English and the passing grade will rise from 60 percent to 75.根据新提出的修改,入籍考试参加者将要回答20道英文的多项选择题,及格分数从60分改为75分。The tests were introduced in 2007 and were intended to enhance social cohesion. Recent studies have found that some prospective citizens had been deterred from applying for citizenship, wrongly fearing they would be deported if they failed the test.现行的入籍考试于2007年开始实行,目的是促进社会和谐。最近的研究显示,一些有意入籍的移民不敢提出申请,错误地担心如果通不过考试就会被遣返。Applicants can take the exam as many times as they like until they pass.澳大利亚对移民参加入籍考试没有次数限制,可以多次参加考试,之至最后入籍。09/84771Consumer goods消费品The mystery of the Chinese consumer揭秘中国消费者 In the first of a two-part series on Asian consumers, we ask what makes the Middle Kingdom’s shoppers tickJul 7th 2011 | SHANGHAI | from the print edition LILY LI wears a lanyard with a little plastic card around her neck, even at weekends. It is a badge of honour: it shows that she has a white-collar job. (She is a secretary at Access Asia, a retail-research company in Shanghai.) She uses Apple earphones for the cheap Chinese mobile phone in her pocket, so it looks as if she owns an iPhone. And she drives to work, though it takes four times longer than public transport, just to show off her little car.李周末也佩戴者一张小塑料卡片。这是荣耀的象征:白领。(李是通亚公司Access Asia一位秘书,通亚公司是上海一家零售市场调研公司。)李包里装着便宜的国产手机,耳上却戴着苹果的耳机,看起来就像用的是苹果iPhone手机。李驾车上班,尽管耗时是公交车4倍,但是她就是想显摆她的小车。After decades of deprivation and conformism, Chinese consumers regard expensive consumer goods as trophies of success. In public, they show off. In private, they pinch pennies. The owner of a gleaming new BMW will drive around for half an hour to avoid a 50 cent parking fee. And she will hesitate to spend much on interior decoration, because only her family sees the inside of her flat.过了几十年的清苦日子,循规蹈矩。中国消费者们现在觉得昂贵的消费品昭示着成功。在外就炫耀不已,私下,锱铢必较。拥有一辆闪耀的新款宝马车就得四处转悠半个小时避免交那点停车费。购买房屋内部装饰则很犹豫,因为只有家人才看得到房子内。By some forecasts China will be the second-largest consumer market in the world by 2015, not far behind America. Chinese people aly buy more cars than people in any other country: 13.5m last year to Americans’ 11.6m. China is on its way to becoming the biggest luxury-goods market. The central government made an increase in domestic consumption one of the priorities of its latest five-year plan.一些人预测中国会在2015年成为世界第二大消费市场,据美国不远。中国人已经比任何国家买的车都多:去年1350万辆车,美国则为1160万辆车.中国正在成为世界最大奢侈品消费市场。中央政府将加大国内消费作为未来5年计划重点。201107/143932Obama Faces 100 Days Test奥巴马白宫百日:善于与民众沟通 President Barack Obama is going through a rite of political passage this week - he is marking his first 100 days in office. The significance of the 100 days marker goes back to the presidency of Franklin Roosevelt, who assumed power at the height of the Great Depression in 1933, and his first priority was reassuring the public that better days were ahead.这个星期是奥巴马总统上任100天的重要日子,这是政治历程中的一个重要阶段。100天这个标志的重要性是从富兰克林.罗斯福总统开始的。富兰克林.罗斯福是在1933年大萧条最严重的时期担任总统的。当时他的首要任务是向公众保,前途是光明的。"You people must have faith. You must not be stampeded by rumors or guesses. Let us unite in banishing fear," he said. 他说:“你们必须有信心,绝不要被流言和猜测所吓倒。让我们团结起来驱散恐惧。”Roosevelt was a master communicator and the first president to make effective use of the radio to build public support.罗斯福很善于和民众沟通,他是第一位有效地利用广播来获取公众持的总统。Roosevelt's ambitious legislative program aimed at reviving the economy and his decisive leadership style remain the gold standard for how a new president takes charge in the first 100 days in office.罗斯福雄心勃勃的振兴经济的立法项目和他果断的领导作风,至今仍然是衡量一位新总统如何在就职100天里行使权力的最高标准。Other presidents had to cope with domestic and foreign policy stumbles in their first 100 days.有的总统不得不在就职后的100天里应对国内和外交政策上的失误。In 1961, President John Kennedy took responsibility for the disastrous Bay of Pigs invasion involving U.S.-supported Cuban exiles trying to overthrow the government of Fidel Castro.1961年,约翰.肯尼迪总统为猪湾入侵的灾难性后果承担责任。那次事件涉及在美国持下的古巴流亡者企图推翻菲德尔.卡斯特罗的政府。For Kennedy, it was an early political setback for a president untested on the world stage.肯尼迪当时是一位在世界舞台上还没有受到考验的总统,这一事件是他早期遭遇的政治挫折。"On that unhappy island, as in some many other arenas in the contest for freedom, the news has grown worse instead of better," he said.肯尼迪说:“从那个不幸的岛屿上传来的消息,就像为争取自由而斗争的许多其他地方一样,越来越糟,而不是越来越好。”President Barack Obama faced an incredibly daunting economic situation in his first 100 days in office.巴拉克.奥巴马总统在就职后的100天里面临一个极为棘手的经济局面。In some ways, Mr. Obama has modeled his initial approach in office on that of Franklin Roosevelt, mindful of Roosevelt's ability to communicate with the public and convey harsh realities and hope at the same time.从某些方面来说,奥巴马上任初期的做法是以富兰克林.罗斯福为表率的,他注意到罗斯福与公众沟通的能力,在向他们指出严酷现实的同时也让他们抱有希望。"By no means are we out of the woods just yet. But from where we stand, for the very first time, we are beginning to see glimmers of hope," he said.奥巴马说:“我们现在还没有走出困境。但是就目前的情况来说,我们头一次开始看到了希望的曙光。”Journalists and political experts are spending a lot of time evaluating Mr. Obama's first 100 days in office, even though many of them acknowledge the 100 days mark is an arbitrary number.新闻记者和政治专家花了很多时间来评估奥巴马就任总统后100天内的政绩,尽管他们中的很多人承认,用100天来衡量是很武断的。Stephen Hess is a political scholar at the Brookings Institution in Washington:史蒂芬.赫斯是华盛顿布鲁金斯学会的一位政治学者。"It is a useful way to assess each individual president, not in historical terms, but just looking back and saying how have they gotten off the ground," said Hess.他说:“这是评估每一位总统行之有效的方法,不是从历史的角度来评估,而只是回顾一下他们上任后是怎么开始执政的。”Political analyst Stuart Rothenberg says the president's early and continuing popularity is in large part due to Mr. Obama's ability to convince voters that he is willing to tackle the nation's economic problems head-on.政治分析人士罗腾伯格说,奥巴马总统之所以能在早期,以致持续深得民心,主要是因为他能让选民相信他愿意毫不含糊地处理美国的经济问题。"You have to say the one thing that he has done is he has brought a fresh spirit to the American public, a sense of at least partial relief that the government is trying to turn the economy around, is hands-on, understands people's problems, and that is really important," Rothenberg said.他说:“你不得不承认他做到了一件事情:那就是在美国公众间振奋人心,至少让公众的情绪放松了一些,使他们感到政府正在努力扭转经济局面、正在着手处理问题,而且政府理解人民的难处,那的确相当重要。”Opposition Republicans accuse the president of wanting to follow a far-left economic and social agenda, and they warn that his government spending plans will result in a huge jump in the national debt.反对党共和党人指责奥巴马总统遵循极左的经济和社会方针,他们还警告说,奥巴马的政府预算计划将导致国家债台高筑。But analyst Rothenberg says so far, Mr. Obama has been able to deflect some of the partisan criticism.但是分析人士罗腾伯格说,迄今为止,奥巴马一直能转移反对派对他提出的批评。"The strengths are clearly his personal ability to communicate with people, to communicate with the American public and to motivate and to change the mood in the country. And he has done a good job, I think, in trying to reach out to all Americans and not running a particularly partisan presidency, at least in rhetoric," he added.他说:“显然他个人的人际交流能力是力量的源泉,也就是他和与美国公众的交流、调动积极因素并改变国内民众情绪的能力。他干得最出色的是设法和各界美国人民接触,不单纯从党派立场来执政,至少在口头上是如此。”But Republicans also complain that Mr. Obama has so far failed to follow through on his campaign promise to change the political tone in Washington and reach out to the opposition party.但是共和党人仍然在抱怨奥巴马到目前为止还没兑现自己改变华盛顿政治气氛并联合反对党的竞选承诺。That complaint may be highlighted in the next 100 days and beyond as the president moves to tackle politically divisive issues like health care reform and energy independence.那种抱怨可能在今后的100天或者更长的时间里更为突显,因为奥巴马总统要采取步骤处理具有政治分歧性的医疗改革和能源独立问题。Brookings Institution expert Stephen Hess says Mr. Obama should push as much of his agenda as he can early on to maximize his political leverage.布鲁金斯学会的专家赫斯说,奥巴马应当及早全力以赴地推动自己的议程,以便充分利用他的政治优势。"This is a good way to proceed because a president is never as popular and never has as much public support as when he first gets elected, otherwise it's like an hourglass with the sand running out, so take advantage of that honeymoon knowing full well that you are not nearly going to get all that you propose," he said.他说:“这是取得进展的好办法,因为一位总统在刚当选时期往往最深得民心、他的公众持率也是最高的。反过来说,就像一个沙漏,随着时间的推移沙子逐渐漏失,所以务必抓紧蜜月时机,而且要明白你所提出的建议不会全部通过的。”President Obama enjoys solid public support as he marks his first 100 days in office. The latest New York Times-CBS News poll shows his approval rating at 68 percent, while a Washington Post-A News poll registered his approval at 69 percent.奥巴马总统上任100天,他享有相当高的公众持率。最近纽约时报和哥伦比亚广播公司新闻节目的民调结果显示,他的持率为68%,而华盛顿邮报和美国广播公司新闻节目的民调结果是,他享有69%的持率。04/68367

Olympic sponsors pay gold 广告大战 The cost and risk of an Olympic sponsorship is so high that it probably isn?t worth it except for new multinationals. You just have to turn on your TV to see it. Global giants like McDonald's and Coca Cola going all out for Beijing 2008 with advertising and marketing campaigns celebrating the Olympics and Chinese culture. For these corporations the prize isn't a gold medal, but exposure to China's booming market. Analysts estimate international companies have laid out 80 to 100 million dollars, just to be able to call themselves official sponsors, and that's before the hundreds of millions spent on advertising.(Cheers.Gan Bei.)Sponsors have spent 2 or 3 times more in almost all categories to be the official sponsor for the 2008 Beijing Olympics, and it's really because they are trying to capture the emerging Chinese middle-class.Chinese companies are also posting splashy ads, hoping Olympics' sponsorship will raise their profile worldwide.We are hoping to reach literally the rest of the planet, we think we have a great opportunity for us to be able to penetrate markets that we haven't been previously.So was the Olympics' sponsorship worth the cash? Brands have to compete for attention with more than 50 sponsors and suppliers officially associated with the Games plus outside brands that try to get in on the action, for example, Adidas is the official partner of Beijing 2008, but Nike is a sponsor of Team USA Basketball and has its own advertising campaign. Olympic organizers are taking steps to protect official sponsors from such competition known as ambush marketing. They've taken control of billboards around the Olympic venues and / are even banning spectators from wearing clothing with large logos.If someone's wearing this type of shirt into the venue, the security guards will probably stop him in front of the gate to ask him to change before getting in.A recent study showed the mixed messages are enough to confuse the Chinese public. Sixty percent of consumers questioned said Pepsi was the official sponsor versus only 40% for Coke. Only half knew Adidas and not Nike was an official sponsor. On the streets of Beijing, we conducted our own informal survey.Adidas, McDonalds, Nike is official, traditionally I would say Coca Cola, but I haven't seen very many Pepsi products although I am a Pepsi fan.But companies new to China, such as office supplies from Staples can gain instant recognition from Olympic sponsorship.It's at least effective for big multi-national companies that have aly been in China for a long time, everybody knows Coca Cola, everybody knows McDonald's.Still, with the billion potential consumers in China, many companies seem to think Olympic sponsorship is worth the risk.Eunice Yoon CNN, Hongkong.参考中文翻译:奥运会赞助商的成本和风险都是非常高的,除非是跨国公司,否则根本不值得这么做。你可以打开电视机看看。国际巨头麦当劳和可口可乐全力以赴争取到2008北京奥运会上宣传奥运和中国文化的广告和市场活动。对这些大公司来说,他们的荣誉不是金牌,而是扩大中国市场。分析家国际这些跨国公司成为官方赞助商至少花费了8千万至1亿美元,而这还不包括数以亿计的广告费用。赞助商们花费了他们所有种类广告费用的2到3倍成为2008北京奥运会的官方赞助商,是因为他们想抓住中国日益蓬勃发展的中间阶层。中国的公司也印制了引人注目的广告,希望奥运赞助商能够在世界范围能提升他们的品牌形象。那么,奥运赞助商真的值这么多钱吗?每一个品牌必须还50多个赞助商和供应商竞争来吸引注意力,这还只是和奥运会本身相关的,更不用说那些外线品牌也极力要吸引大众眼球。例如,阿迪达斯是北京2008奥运会的官方合作或白,但是耐克是美国篮球队的赞助商,有独立的广告活动。奥运会的组织者真采取行动来保护官方赞助商免于这种埋伏性竞争。他们控制奥运会场周围的广告牌,甚至禁止观众穿戴印有醒目的商标的衣。如果有人穿这样的衣进入会场,保安人员会在门口进行阻拦,换掉衣才能进入。最近的一项研究显示,如此眼花缭乱的信息足够使中国大众的眼光产生混乱。在被提问的消费者中,60%的人认为百事可乐是官方赞助商,而40%的人认为可口可乐才是。只有一半的人知道阿迪达斯才是官方赞助商,而耐克不是。在诶经的街头,我们也进行了一场非正式的调查。阿迪达斯,麦当劳,耐克是官方的。传统的来说我可能会说是可口可乐,虽然我是百事迷,但是我没有看到太多百事的产品。但是一些新进驻中国的公司,比如来自斯台普斯的办公室用品供应商就由于赞助奥运会马上得到了认可。至少对那些已经打入中国市场很长时间的跨国公司是有效的,每个人都知道可口可乐,每个人都知道麦当劳。但是,面对这中国十几亿的消费者,许多公司仍然认为,成为奥运赞助商是值得的。200811/56645China baby milk scare scandal Chinese officials have ordered widesp checks on dairy products and a recall of tainted items after thousands of babies became ill. Liz Kennedy reports.For more than a week, worried parents have crowded hospitals across the country, all hoping that urgent medical treatment will be enough to overcome the tainted milk that’s in their child's system. While thousands of babies have become sick, thousands more are still at risk, raising fears that the death toll could rise as more cases are diagnosed. The scandal first emerged last week when the Sanlu Group, China’s biggest baby milk maker, announced that some babies had developed kidney stones and complications after drinking milk made from powder tainted with melamine. As cases of contamination soared, the Chinese government took immediate action. And late on Friday, officials said that all children who’d consumed tainted milk would be given free treatment. The position that China now finds itself in is a result of unscrupulous farmers and negligent food companies. Tests show that in an attempt to cut costs, the nitrogen-rich compound melamine was added to water down milk in order to pass quality inspections. Contamination was thought to be restricted to powdered baby milk. But officials have confirmed that 10% of liquid milk from three of China’s dairies was also tainted with melamine. The companies have been named as Mengniu Dairy Group, Yili Industrial Group and Bright Dairy.With uncertainty about China’s milk production growing by the day, Malaysia has now joined neighboring Singapore in the ban of all Chinese milk imports. And as the European Union and the US demanded an explanation, Chinese quality officials have been trying to regain consumer confidence, saying that most milk was safe. With a string of food scares in recent years, it may take some time to restore their trust. Liz Kennedy, Reuters.参考中文翻译:数千婴儿因食用奶粉患病后,中国官方下令对奶制品进行大范围的检查,召回污染奶制品。一周多以来,全国各地的医院里都聚集着忧心忡忡的父母,希望紧急医疗措施能够解决问题奶粉给他们的婴儿造成的问题。数千名婴儿已经患病,还有数千名仍然处于危险期,越来越多的病例被确诊,增加了人们对死亡数字上升的恐惧。丑闻上周首次传出,中国最大的婴儿奶粉制造商之一,三鹿集团宣布,他们生产的奶粉受到三聚氰胺污染,导致婴儿肾结石等一系列症状。随着病例增加,中国政府采取紧急措施。周五,官方宣布,所有受到污染奶粉影响的婴儿可以接受免费治疗。中国政府调查结果显示,这一问题是由于奶农的肆无忌惮和食品公司的疏忽造成的。测试显示,三聚氰胺含氮量高,为了降低成本,通过质量检测,奶农像牛奶中加入三聚氰胺。中国官方确认,来自中国三家奶制品商10%的液态奶还有三聚氰胺。分别是蒙牛,伊利和光明。由于中国奶制品的不确定性与日俱增,麻辣西亚紧随新加坡之后,禁止从中国进口奶制品。欧盟和美国方面要求中国给出合理解释,中国质检官员试图挽回消费者信心,表示大多数牛奶是安全的。由于近年来一系列的食品安全问题,要重树消费者的信任还需要一定的时间。200811/57389

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