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来源:龙马诊疗    发布时间:2017年12月11日 08:25:14    编辑:admin         

So there#39;s a place in Philly called Barclay Prime and their cheesesteak costs a 0.在费城有个叫Barclay Prime的店面,他家的起司牛排售价100美元。Now the average cheesesteak costs about but Barclay Prime has been really successful.一般的起司牛排也就5美元,但是Barclay Prime确实很成功。And of course there are many factors as to why, but one of the factors is social currency.当然有很多因素可以解释为什么,但是其中之一就是社会身价。And the idea with social currency is that people share whatever makes them look good.社会身价的想法就是人们会分享任何让他们看上去体面的东西。So if anything makes you look good, or smart, or cool,you#39;re much more likely to share it.如果有什么东西让你看上去体面,聪明,或是很酷,你就更有可能去分享它。So let#39;s say you#39;re in Philly and you get a regular cheesesteak…所以比方你在费城买了一个普通的5美元牛排…That#39;s probably not something that you#39;re gonna want to tell everyone about.这可能就不是什么值得告诉别人的事情。But imagine if you go out for dinner and get the 0 cheesesteak…但是设想一下,如果你出去就餐吃了份100美金的牛排…That#39;s probably something that you#39;re going to tell all your friends about.你就有可能会告诉你所有的朋友。And if you#39;re like most people and can#39;t enjoy good things without posting a picture of it on Facebook or Instagram,如果你和大多数人一样,必须在Facebook和Instagram上发布图片才能尽情享受的话,you#39;re probably going to share a picture of the cheesesteak as well just to show us你可能也会分享一张牛排的图片,来展示给我们that you#39;re still really cool and you eat really expensive things.你真的很酷,吃了这么贵的东西。So the first principle is social currency, and the idea here is…所以第一条原则是社会身价,也就是…If sharing your idea or product makes someone look good, they#39;re much more likely to share it.如果分享你的想法或产品会让某人看起来体面,他们就有更大的可能去分享。And there are also five other principles that Jonah Berger has identified还有其他五条由约拿·柏格认定的原则,for why things catch on and why they go viral.用来解释为什么有些事情会流行及扩散开来。And he has a PhD from Stanford, he teaches at Wharton,他拥有斯坦福的士学位并在沃顿任教,and he#39;s basically an expert on viral marketing.他最本质的工作是病毒营销的专家。And after all his research, he#39;s identified these six factors that he calls STEPPS.经过研究,他认了这六项因素,并把它们称之为STEPPS。So moving on to factor number two… Triggers…所以来看第二个因素…诱因…How are you reminded of the idea or the product?你是如何想起某个想法或产品的呢?So you#39;ve probably seen the song Friday by Rebecca Black你可能知道瑞贝卡·布莱克的歌曲星期五,which has millions of views on YouTube.在YouTube上有上百万的浏览量。And again there are many reasons for why it got so many views,有很多原因可以解释它为什么能有这么多的浏览量,but one reason is that it has a really good trigger.但是有一点就是它有一个真正好的触发因素。So if you actually take a look at the stats on YouTube for how people watch that ,如果你认真看过YouTube上,关于人们如何浏览视频,所做的统计数据,you#39;ll see a spike in views every Friday.会发现在每周五有一个高峰。Now imagine if the song was about the first day of school or something like that…现在可以想象一下,如果这首歌是关于开学第一天之类的…Same amazing lyrics, same amazing vocals, same everything.同样的歌词,同样的声音,所有的都一样。A lot of people might still watch it on the first day of school,很多人可能在开学第一天会观看,but people probably aren#39;t going to watch it two weeks after the first day of school,但是在开学第一天之后or a month, or three months after.或者一个月,三个月之后,人们可能就不会去看了。So Friday is actually a really good trigger because it happens every week…所以星期五真的是一个很好的触发因素,因为每周都会有星期五…And Kit Kat did the same thing in 2007.奇巧巧克力在2007年做过同样的事情。Their sales were declining every year and they needed an effective marketing campaign.他们的销量逐年下降,所以极需一场有效的营销活动。And what they did was they decided to link Kit Kat to coffee.他们决定把奇巧和咖啡关联在一起。So in all of their advertisements, Kit Kat was always presented with coffee.所以在他们的所有广告里,奇巧总是和咖啡同时呈现。Now to someone who doesn#39;t understand the power of triggers, the coffee might not mean anything.对于不懂诱因作用的人来说,咖啡可能没有任何意义。It#39;s just part of the advertisement;它只是广告的一部分。they had to put something in there so they just put coffee in there.他们必须在广告中加入一些什么东西,只是选中了咖啡而已。In fact, why don#39;t we advertise it with hot chocolate?事实上,我们为什么不把奇巧和巧克力热饮放在一起做广告呢?It might taste even better with hot chocolate…和热饮一起可能尝起来口感更好一些…But that#39;s not the point! The point is that但那不是重点!重点是we want to link Kit Kat to something that gets consumed all the time like coffee,我们想要把奇巧和一种消费频率很高的商品联系在一起,咖啡的消费频率就很高,so every time a person thinks of coffee, he also thinks of Kit Kat.所以每次人们想到咖啡,就会想起奇巧。And yes, it might taste even better with hot chocolate, but again that#39;s not the point,是的,可能和热饮一起尝起来味道更好,但再次强调那不是重点,people don#39;t drink as much hot chocolate as coffee.人们喝的咖啡要远远多于热饮。And Kit Kat#39;s sales had been declining 5 percent every year,奇巧的销量每年下降五个百分点,but in the next twelve months after the campaign, its sales actually were up by a third.但是在营销活动之后的12个月里,销量上升了三分之一。So the second principle is triggers, and the idea here is…所以第二条原则是诱因,如下…People need to be reminded of your idea or product,人们需要记起你的想法或产品,and you can help them by providing a strong trigger.你可以提供一个明显的触发因素来帮助他们。The third principle is Emotion. When people feel strong emotions, they want to share.第三个原则是情感。当人们感情强烈的时候,他们就想要去分享。So think of Susan Boyle#39;s performance on Britain#39;s Got Talent.所以考虑一下苏珊·波伊尔在英国达人秀中的表现。Strong emotions like awe or happiness get people to share.人们会去分享一些,诸如敬畏、高兴等的强烈情感。Even strong emotions that aren#39;t positive like anger and anxiety get people to share.就算是像生气、焦虑之类的消极情感,人们也去分享。And this is really what the media relies on now.这就是媒体所真正依赖的。The angrier and more anxious they make us, the more we share.他们让我们越生气和焦虑,我们就越想要分享。So strong emotions are good, but the emotion you want to stay away from is sadness.所以说强烈的感情是好的,但是你肯定想远离悲伤。People don#39;t really like to share something if it makes them sad.人们真的不喜欢分享一些令他们感到悲伤的事情。The fourth principle is public, or what#39;s usually known as social proof.第四条原则是公共原则,通常叫作社会认同。And the idea here is that our decisions are affected by what everyone else around us is doing.也就是说我们的决定受到周围其他人行为的影响。So if you actually take a look at car buying behavior,所以如果你审视一个买车行为,one of the factors that affects whether someone will buy a new car or not is影响某人是否买新车的一个因素是whether his neighbors and community are buying new cars.他的邻居和社区里的人有没有买新车。And if they#39;re all buying a new car, he#39;s much more likely to buy a new car as well.如果他们都买了新车,他有很大的可能也买个新车。And Apple had this dilemma with their laptops.苹果公司的笔记本电脑就遇到过这种困境。The apple logo actually used to face the owner of the laptop when it was closed.在笔记本合上的时候,苹果的商标是面朝电脑持有者的。And that was a convenience for the user对于使用者来说很方便,because it was easier to orient the computer once you got it out of your bag.因为一旦你从包里拿出来,很容易辨认。But the problem is that once the laptop was opened,但是问题在于一旦笔记本打开之后,the logo was upside down to everyone else in the coffee shop or wherever you were.对于在咖啡店或者你所在地方的其他人来说,商标就上下颠倒了。So a decision had to be made whether the owner#39;s convenience was more important所以他们需要决定是让使用者的便利更重要than everyone else looking at the laptop.还是让看到电脑的其他人方便更重要。And they actually decided that the public image was more important.他们决定公众形象更重要一些。So the fourth principle is public, and the idea here is…所以第四个原则是公共原则,也就是…Can people see when others are using our product?当人们在使用我们的产品的时候,其他人能看得到吗?The fifth principle is practical value.第五条原则是实用价值。If you can actually offer someone something that really helps them,如果你真的能给别人提供一些能帮助他们的东西,they#39;re gonna want to share it with the people they know.他们就会同他们认识的人分享。So one of the shortest, easiest s I#39;ve ever made我曾经制作过一个短小简洁的was a two minute about my new favorite way to .两分钟视频,是关于我最喜欢的读书方式的。And there were so many people who liked that . And it#39;s been shared so many times.有许多人都很喜欢。所以也就分享了很多次。And the reason for that is because if you use that method,产生这种结果的原因就是,如果你用那种方法,you could actually this book in only three hours.就可以在三个小时内读完这本书。Now a lot of people take weeks to one book,现在很多人要花几周才能读完一本书,so if someone shares with you a way where you can a book in three hours instead of three weeks,所以如果有人分享给你一种新的方法,可以用三个小时而不是三周,来读完这本书,there#39;s practical value in it.这就存在实用价值。And if you know someone who wants to more and has been struggling with it,如果你知道某人想要读的更多,却没有办法的时候,of course you#39;d share it with him. So the fifth principle is practical value.当然你可以分享给他。所以第五种原则是实用价值。Anytime you can actually help people and make their life better,任何时候只要你能真的帮助别人,并让他们过得更好,they#39;re gonna want to share it and help their friends and family as well.他们就愿意分享并帮助他们的朋友和家人。And finally the sixth principle… Stories…最后第六条原则…故事…So in 2004 in the Olympics, this guy snuck into the diving area在2004年奥运会的时候,一伙计潜入到跳水区域and belly flopped into the pool.还跳进了池子里。And he also had a name of a casino written across his chest.在他的前胸上还写了一个的名字。Now that#39;s a great story and it got covered那是一个极好的故事,引起了关注,and people talked about it but the story has nothing to do with the casino.人们讨论它,但是这个故事和没有任何关系。You can tell that story without saying anything about the casino,你可以在不谈论的情况下讨论这个故事。so it wasn#39;t really the most effective advertisement.所以它不是最有效的广告。On the other hand, some companies do this much better.另一方面,有些公司就做的更好一些。So Blendtec is a blender company that makes a series called Will It Blend?布仁德泰克是一个搅拌机公司,制作了名为“它会搅拌吗”的视频系列。And they make s where they#39;ll put weird things like a brand new iPhone into their blender他们做的视频里,把一些奇怪的东西,比如一个崭新的iPhone,放到他们的搅拌机里,and blend it into powder. Now that#39;s a cool story.并把它搅拌成粉末。一个很酷的故事。If you saw that, you might want to share it with your friends,如果你看过那个视频,可能想分享给朋友,but notice how the product is an integral part of that story.但是请注意到产品是怎样成为那个故事的一部分的。You can#39;t tell that story without the blender.如果不提到搅拌机,这个故事就没法讲。And especially technically-oriented people have a really hard time understanding尤其是技术导向的人们很难理解that most people don#39;t talk about weird specs and details, they share stories.大多数人不会讨论规格或细节,他们只分享故事。When you hang out with your friends, you#39;re probably not going to tell them about当你和朋友出去逛街的时候,你可能不会告诉他们how there#39;s a new blender with improved revolutions per minute on its blades,一个用到新技术的搅拌机每分钟有多少转速,but you might share the story of how you saw the new iPhone got blended into powder.但是你可能会分享给他们把iPhone搅成粉末的这个故事。So the sixth principle is stories. Most people don#39;t care about specs and details, they share stories.所以第六条原则是故事。大部分人不在意规格和细节,他们只讲故事。What you have to figure out is how your product or idea can be a relevant part of a cool story.你需要搞清楚的是,怎样才能让你的产品或想法能成为一个好故事的一部分。And your product or idea doesn#39;t have to have all of these six principles.你的产品或想法不必全部涵盖这六项原则。Some of these might not even be very applicable to certain products and ideas.有一些可能也不适用于某些产品或想法。So obviously the more the better, but there are plenty of products or ideas很明显越多越好,但是有很多产品或想法that have a couple of these factors that are very strong and they do really well.只是涵盖了几个因素,它们的效果同样非常好。So to recap the STEPPS again…所以再次重述STEPPS原则…Social currency: does sharing the product or idea make you look good?社会身价:分享这些产品或想法会让你看上去体面吗?Triggers: how are you reminded of the idea or the product? Is there a good trigger?诱因:你是怎么想起来某种想法或产品的呢?有一个很好的触发因素吗?Emotion: when people feel strong emotions, they want to share.情感:当人们情感强烈的时候,他们就想去分享。Public: can people see when others are using our product?公共原则:当别人在用我们的产品的时候,人们能看的到吗?Practical value: is your idea or product actually useful or helpful? And finally…实用价值:你的想法或是产品真的实用吗,真的有帮助吗?最后…Stories: people communicate through stories.故事:人们通过故事来交流。What you have to figure out is how your product or idea can be a relevant part of a cool story.你需要搞清楚的是怎样让你的产品或是想法成为一个好故事的相关部分。 Article/201706/515067。

TED演讲集 那些匪夷所思的新奇思想 Article/201610/469986。

中国色拉英语乐园Salad English Park 故事梗概:   故事发生在一个人和动物友好相处的现代都市里。在那个世界里有着和我们现实生活完全一样的场景。所有发生的故事围绕我们日常生活的场景展开。包括出租车,饭店家庭聊天,医院,商店等等。还有可怜的Mr.B先生,总是个倒霉的家伙,被困在小岛上多日,每次求生的努力总是失败。另外还有一心想得到新式捕虫武器的青蛙,狡猾的商人,多情的公鸡,忠厚而失败的老牛等,许多许多有趣的人物演绎出一场一场好戏,同样折射出我们忙乱而精的都市生活。也许通过这么多细致的描写,你也可以发现你自己身边的青蛙,公鸡…… /200711/21343。

新英语900句之基础篇 Lesson37:TALKING ABOUT FAMILIES AND RELATIVES谈论家庭和亲属541. He likes fishing. 他喜欢钓鱼。542. He’s a lawyer. 他是个律师。543. It doesn’t make any sense for them to still be mad at you. 他们还生你的气,这没有道理。544. She’s a natural#61557; entertainer#61558;. 她是个天生的表演者。545. When he was a little boy, he was a real troublemaker#61559;. 当他还是个小孩子的时候,真是一个小捣蛋鬼。546. My father can be a real grouch#61560;. 我父亲有时候真爱发牢骚。547. My parents almost never fight. 我的父母几乎从不吵架。548. His brother is very protective#61561; . 他哥哥保护意识很强。549. Her sister is very jealous. 她的忌妒心很强。550. My mother enjoys the piano. 我母亲喜欢钢琴。551. I have two sisters and one brother. 我有两个和一个哥哥。552. My wife and I just had a baby boy. 我妻子和我刚生了一个男婴。553. We’ve been married for eleven years. 我们结婚有11年了。554. My uncle’s wife just died. 我叔叔的妻子刚去世了。555. I was adopted#61562; as an infant#61563;. 我婴儿时候就被收养了。【生词解读】1. natural adj. 自然的;有关自然界的2. entertainer n. 专业演员;表演者 3. troublemaker n. 惹麻烦的人;闹事者;捣乱者4. grouch n. 好抱怨的人 5. protective adj. 保护的;防护的6. adopted adj. 被收养的;有收养关系的7. infant n. 婴儿 /200708/17050。

栏目简介:;Shanghai Live; focuses on big events in the city and major issues around the world, and presents them in a practical and audience-friendly manner to meet the ever-evolving needs of Shanghai#39;s English-speaking viewers,both local and expatriate.《直播上海英语电台》集中报道城市大事件以及全球热点话题,并以观众喜闻乐见的方式呈现给大家,从而满足上海本地以及上海海外人士的英语需求。 Article/201606/451261。

2016 has been hot. So hot in fact that it#39;s ;very likely; it will be the hottest year on record.2016年一直很热。事实上很可能是有记录以来最热的一年。This is the third year in a row that we#39;ve had extreme highs — 2014 and 2015 also had record-breaking temperatures. And a report from the World Meteorological Organization predicts the trend is just going to continue.这是连续第三年面临极高温度,2014年和2015年同样有创纪录的温度。世界气象组织的一份报告预测,这一趋势正在继续。The organization reports temperatures are about 1.2 degrees Celsius warmer than preindustrial temperatures.世界气象组织报道,气温将比工业化前水平高出约1.2摄氏度。And that#39;s pretty significant because it puts Earth#39;s climate really, really close to the threshold noted in the Paris Climate Agreement signed last year. In that deal, countries pledged to work together to cap temperature increases at 1.5 degrees Celsius.这是非常重要的,因其使地球气候非常接近去年在巴黎签署的气候协议临界值。在巴黎协议中,各国承诺共同努力将升温控制在1.5摄氏度之内。The report says an El Nino event is partly to blame for the heat wave. The event caused sea levels to rise 15 millimeters between November 2014 and February 2016 and contributed to coral bleaching.报告称,厄尔尼诺事件是造成热浪的部分原因。事件导致2014年11月至2016年2月间海平面上升15毫米,并促进珊瑚漂白。Earlier this year, carbon emissions hit a milestone Earth might not ever recover from. 今年早些时候,碳排放量达到一个里程碑地球可能无法恢复。译文属。 Article/201611/479597。

原味人文风情:The origins of the Olympic Games date back to at least the eighth century .奥运的起源可以回溯到至少公元前八世纪时。Dedicated to the Greek god Zeus, they took place on the plains of Olympia in the Peloponnese every four years.献给希腊天神宙斯,奥运每四年在伯罗奔尼撒半岛的奥林匹亚平原上举行。Sports included running, wrestling, boxing, a primitive form of martial art known as pancratium, equestrian competitions, and pentathlon.运动项目包含赛跑、角力、拳击、一项名为角斗的古老武术形式、马术竞赛以及五项全能。The ancient Olympic Games fell into decline when Rome conquered Greece in 146 and were finally abolished in 393 AD by Emperor Theodosius I.古代奥运在罗马于公元前 146 年攻占希腊时开始没落,最后终于在公元 393 年时被大帝狄奥多西一世废除。The site of the Games, Olympia, sank into oblivion, ravaged by earthquakes and floods.奥运举办的地点奥林匹亚被遗忘、被地震和洪水摧毁。It wasn#39;t until 1,500 years later that the modern Olympic Games were born in Athens in 1896, featuring 280 participants from 30 nations.直到 1,500 年后,现代奥运才在 1896 年时于雅典诞生,主轴为来自 30 个国家的 280 位参赛者。The Games slowly grew under the guidance of Pierre de Coubertin, who founded the International Olympic Committee in 1894.奥运在 Pierre de Coubertin 的领导下逐渐成长,他在 1894 年成立国际奥林匹克委员会。In the 1900 Games, women were allowed to take part for the first time.1900 年的奥运,女性首度被允许参加。By 1924, the Olympic Games in Paris had captured the public#39;s imagination.到 1924 年,巴黎奥运吸引大众目光。More than 3,000 athletes took part from 43 nations.超过 3,000 名运动员从 43 个国家来参加。The 1936 Berlin Olympics were the first to be televised to a limited audience and took place under Adolf Hitler#39;s Nazi regime.1936 年柏林奥运是首度电视转播给少数观众的一次,且在希特勒的纳粹政权下举办。Hitler sought to use the Games for propaganda purposes to showcase his Aryan race, but history remembers the four-gold-medal performance of African-American athlete Jesse Owens.希特勒试图利用奥运来达到宣传目的,展示他的雅利安民族,但历史却记得非裔美籍选手 Jesse Owens 的四面金牌表现。It wasn#39;t until Rome 1960 that the Olympics were broadcast live across Europe, and Tokyo 1964 that they reached a worldwide audience.直到 1960 年罗马奥运,奥运赛事才在全欧洲直播,而 1964 年东京奥运时,奥运才触及全球观众。At the height of the U.S. Civil Rights Movement during the 1968 Mexico City Games, African-American runners Tommie Smith and John Carlos staged a protest at the medal ceremony.1968 年墨西哥奥运期间,美国民权运动颠峰时,非裔美籍跑者 Tommie Smith 以及 John Carlos 在颁奖仪式上演抗议举动。They were stripped of their medals but inspired a whole generation of black athletes.他们被夺去奖牌,但影响了整个世代的黑人运动员。During the 1972 Games in Munich, Palestinian militants invaded the Olympic Village, killing 11 Israeli athletes and coaches as well as a West German police officer.1972 年慕尼黑奥运时,巴勒斯坦激进份子入侵奥运选手村,杀害 11 名以色列运动员和教练,还有一名西德警察。Today, the Games are the world#39;s largest sporting celebration, with more than 10,500 athletes from 206 countries taking part in Rio 2016.如今,奥运是全世界最大的体育盛事,2016 年里约奥运有超过 10,500 名来自 206 个国家的运动员参加。 Article/201610/473505。

Hey good morning嘿 早上好Can you call me through the office of Late Late show please你能通过“深夜秀”办公室打电话给我吗Late Late Show“深夜秀”Guys I#39;m stucked in the worest traffic伙计我这交通很糟糕I#39;m just...I#39;m come off the road我只是...我在路上了I don#39;t know where I am但我不知道我在哪this I don#39;t know if I can get in for today#39;s meeting我不知道能不能赶上今天的会议I really don#39;t...will you make it to rehearsal?我真不知道...你要带着它去排吗I#39;ll try my best. Wait.我尽快赶过去Hang on. I#39;m off. I#39;ll call you back.等等 我会回拨给你Sia! It#39;s James! James! How#39;re you doing? Awesome!希亚 我是詹姆斯 詹姆斯 你还好吗 好极了I#39;m over here! No no! Oh. No! Oh我在这里 不不是 噢 不对不对 噢Listen, can you help me get to work?听着 你能送我去上班吗Of course. I#39;d love to.我很乐意I#39;m really good at directions.我方向感很好的All right. I#39;m riding a car.好吧 我来开车No that#39;s not the... Turn...turn around.我在车里 不对 转过来Wait there. Wait there.在那儿等着 原地等着I#39;ll come and get you in.我去把你接进车里Oh, my gosh. No. Turn around.我的天 转过来Okay. I#39;m just—are you okay?我只是——你还好吗?Okay. I#39;m just—are you okay?我只是——你还好吗?I#39;m great. There#39;s a curve. Okay?好极了 这有个台阶There you go. You step on it. OK. I found it.到了 你得踏上来 好的我上来了Got it. Yeah, there it is.好的 是的 车就在这儿Hey! Girl. Listen anytime. Listen, anytime.你好呀伙计 好的Such a relief I saw ya. I got you covered.见到你真让我安心 我知道Yeah, yeah, I got ya covered.是的 我替你解忧了Sounds great James.听起来不错詹姆斯Party girls don#39;t get hurt Can#39;t feel anything, when will I派对女孩不会受伤 我麻木无感 何时才能学乖I push it down, I push it down我控制自己 压抑自己I#39;m the one for a good time call Phone#39;s blowin#39; up, they#39;re我纵情享乐 电话响起 有人狂按门铃ringin#39; my doorbell I feel the love, I feel the love我从中感受到爱意 感受到爱意1, 2, 3 1, 2, 3 drink 1, 2, 3 1, 2, 3 drink一二三 一二三 干杯 一二三 一二三 干杯1, 2, 3 1, 2, 3 drink Throw #39;em back, till I lose coun一二三 一二三 干杯 循环往复 直到不省人事I#39;m gonna swing from the chandelier, from the chandelier我在吊灯上恣意摇摆 在吊灯上尽情腐坏I#39;m gonna live like tomorrow doesn#39;t exist, like it doesn#39;t我要放浪形骸 如同明天不复存在 如同它不复存在exist I#39;m gonna fly like a bird through我要飞翔 像一只鸟儿the night, feel my tears as they dry穿越黑夜 感受泪被风干I#39;m gonna swing from the chandelier, from the chandelier我在吊灯上恣意摇摆 在吊灯上尽情腐坏But I#39;m holding on for dear life won#39;t look down won#39;t open my ey我正为了生命而坚守 头颅高昂 双眼紧闭keep my glass full until morning light, #39;cause I#39;m just holding o斟满酒杯 迎来天明for tonight. Now, the last time I因为我只为今夜而坚守 上次saw you was after a red carpet event and you were wearing,我看见你是在一个红毯走秀之后 你戴了一个……rather than a bow, a witch#39;s hat.不能说是蝴蝶结 它更像是一顶巫婆帽a big hat with the hair on it.一顶带着头发的大帽子With the hair on it. Yeah.带着头发 对But then when we got inside, you took the hat off. Yeah但是我们进去里面时 你又把那顶帽子摘掉了So we were face to face.所以我们就面对面了I don#39;t wear this unless there are cameras around. Of course.除非周围有人照相 我是不会戴那个的 这样啊I only wear this to try to maintain a modicum of privacy.我戴这个只是为了保持一点儿隐私Talk me through the choice to do that.讲讲你是怎么决定这么做的Well, I was a singer aly for ten or eleven years to mediocre success. Yeah.嗯 我已经当了十年 十一年左右的歌手了 业绩平平 嗯And I was an alcoholic and a drug addict, and I sobered up而且我是个酒鬼 还是个瘾君子 之后我清醒过来And decided I didn#39;t want to be an artist anymore because it was destabilizing in some ways.决定不再继续做艺术家了 因为我变得小有名气了 而这个职业从某种程度上来说不太稳定I thought what doesn#39;t exist in pop music at the moment, and it那时 我思考了流行音乐中缺少的成分was mystery, I was, like, you know, there is pictures on那就是神秘感 你知道的 就像instagram上instagram of everyone at the dentist.每个人看牙医时的照片一样神秘Yeah, but it#39;s a different style when you#39;re的确 但当你和唱片公司talking to record companies or P.R. people and things like或者公关人士交谈的时候 又是另一番风格That. No. In fact—was that even insulting or were people like yes!是这样吗 不是的 实际上——难道居然会有这种侮辱 或者有人这样说这样做正好!Don#39;t show your face! Yes!别把脸露出来!I would be distaught if someone said I tell you how we can make you a star, James—cover that up.如果有人这么对我说 我会抓我教你一个成名的方法“把你那张脸遮起来”There is a common theme in your songs which is like a sort of—whoa, oh!在你的歌曲里 有个共有的旋律主题 就像——Yeah, I love doing that.没错 我喜欢写这种How do I get that?我怎么能唱出这种You mean—It feels like I#39;m making it tight or something.哦 你的意思是 听起来就好像 我在拉紧声带Okay. I have no idea what you just said.明白了 我不太懂你刚才教我的I will stay up through the night.我将彻夜不眠Yeah, but you sing it like this是的 但你唱得有点像……Do you believe in aliens?你相信有外星人吗?How do you know that? I know stuff.你怎么知道的 我知道很多事儿You know, I only believe in你知道 我相信它们Them because I watched a of the ex Canadian Minister of就是因为 我看了一个视频 加拿大前防卫部部长Defense saying plainly he knows for a fact that the American直截了当地说 他知道美国政府government are working with five different alien races, and my正在研究五个不同种族的外星人blood ran cold and I thought that guy is the ex-Canadian Minister of Defense.我觉得很害怕 然后我想到这家伙可是加拿大前防卫部部长啊He#39;s not just like some guy on YouTube.他可不是YouTube上随随便便的一个什么人But you#39;ve never seen an alien? I#39;ve never seen.但是你从来没看到过外星人吧 从没有Maybe I have. Maybe they#39;re just among us.也许我见过 可能它就在我们之中呢I hope I#39;m here if they come and, b, that they#39;re我希望它们出现的时候我还在世上 其次 它们很善良really nice and talk about lovely things and, c, that they和我们谈论可爱美好的事物 再就是 他们只想only want to go on the ;The Late Late Show.;参加我的“深夜秀”节目Yeah. The ;The Late Late Show; is the one we want.不错 我们很需要“深夜秀”That#39;s all I ask of aliens.这就是我对外星人的全部疑问You are a beauty. A beautious thing.你真美 真是个美人I actually feel great.我的确感觉不错The best way to describe it.不会有比这更好的形容了I#39;m hugging my head right now.我正抱着我的头Do you know what I feel like?你知道我的感觉了吗?I feel like I#39;m just here, not even James anymore.我感觉我就是希亚 已经不再是詹姆斯了This Is powerful.这舞跳得真有力量I#39;m still breathing, I#39;m still breathing我依然安好 我仍在呼吸I#39;m still breathing, I#39;m still breathing我依然安好 我仍在呼吸I#39;m alive I#39;m alive我还活着 坚强地活着I#39;m alive I#39;m alive我还活着 坚强地活着There are people there and you can#39;t see them.人在那边 你看不到她们If we cut their heads in half, they would have our wigs.如果我们把她们的脑袋砍掉一半 她们就会要我们的假发了Is this true that you can carry a dozen eggs in both hands?这个是真的吗 你能用双手捧住一打鸡蛋In both hands, yes.两只手的话 可以的I can do six per hand.我可以一只手捧六个You#39;re double jointed.你有双重关节You found out the weirdest things about me.你发现了我最奇怪的地方I have a ring on.我戴了个戒指Three. Keep going. I#39;m so shaky.现在放了三个 继续放 我的手都在颤You#39;re just nervous.你只是紧张了Last egg. Ready? Yep.最后一颗 准备好了吗?好了Oh, my god! I#39;m doing it!哦 我的天 我做到啦You shout it out, but I can#39;t hear a word you say I#39;m talking loud, not saying much你放声咆哮 但我毫不理会 放话挑衅I#39;m bulletproof, nothing to lose fire away, fire away我刀不入 是亡命之徒 开吧 开吧ricochet, you take your aim fire away, fire away子弹弹开 你再次瞄准 开吧 开吧you shoot me down but I won#39;t fa I am titanium你射中我 但我不会倒下 我是金刚不坏You shoot me down but I won#39;t fa I am titanium你射中我 但我不会倒下 我是金刚不坏I am titanium high five.我金刚不坏 来击掌Do you need to see Sia#39;s I.D.?你需要看希亚的件吗?I trust you. You#39;re very trustworthy.我相信你 你很值得信任Thank you so much. Thank you for getting me to work.非常感谢 谢谢你送我来上班 Article/201705/510327。

So you#39;ve decided to take the IELTS exam, well done!你决定考雅思了,太棒了!Our expertise is your opportunity.英国文化委员会的专业建议能助你一臂之力。Here we look at the criteria of grammatical range and accuracy.首先我们来看看评分标准之一的语法掌握与运用。This is one of four criteria on which he will be tested. Look for the other three criteria in other s.评分标准共有四项。其余几项评分标准参见我们的其他课程。This criteria focuses on the range and accuracy of the grammar demonstrated by the test taker.语法掌握与运用考察的是受试者所表现出的语法掌握度和准确性。For grammatical range, consider whether what you are describing is something that happened in the past, use past tenses;至于语法掌握度,也就是考察你描述过去的事物时是否使用了过去时;Is happening in the present? Use similar present tenses; or is predicting the future? Use a variety of future tenses.描述当下的事物是否使用现在时;或者描述未来的事物时是否使用了各类将来时。Sometimes you can use a combination of these different tenses, for example,有时这些时态可以结合起来使用,比如,when analyzing an IELTS Task 1 diagram, note the time period being described and use the matching tenses.在分析雅思写作第一部分的图表时,要注意图表的时间范围,使用相应的时态。When describing the information, demonstrating a range of written grammar might also mean using some of these tenses:描述信息时要体现你掌握语法的程度,也意味着正确使用这些时态:comparatives, conditionals, modal verbs and the passive tense, especially for Task 1 process descriptions.比较级、条件句、情态动词、被动语态,尤其在概括第一部分某个过程的时候。Look for our speaking and grammar download for examples of all these tenses.请参看我们的口语和语法视频中关于这些时态的例子。It#39;s important to learn and practice a variety of grammatical tenses.学习和练习使用各种语法时态很有必要。In all writing tasks, also use a variety of complex structures.在所有的写作考题中,还要使用一些较复杂的语法结构。Complex structures are sentences with multiple bits of information.复杂的语法结构指的是包含多个信息的句子。A simple sentence usually has a single piece of information.简单句通常指包括单一信息。When you practice writing, transform simple sentences into more complex sentences by adding more information to the sentence.在你的写作练习中,你可以通过在简单句上增加一些信息来把它变成更复杂的句子。For example, ask yourself some wh- questions to see what else you can add to the original sentence.比如,问自己一些“wh-问题”,包括 what、when、why、who 等等,琢磨一下你还能在最初的简单句上增加些什么。For instance, ;These days everyone has a mobile phone.;比方说,简单句是“现如今人手一部手机。”Think to yourself: who, what, why?思考一下:是谁?发生了什么?原因是什么?;These days people of all generations have mobile phones, especially smartphones because you can do so many things with them.;复杂句就是:“现在不论年龄大小,几乎每个人都有手机,尤其是智能手机,因为用手机可以做的事情太多了。”In your writing there should be a balance of simple and complex sentences.在你的作文中,简单句和复杂句的数量应该相对平衡。In addition, punctuation can change meaning.此外,标点不同,句子的意思也可能不同。For instance, we got in through the window which someone had left open.比如,我们是从那扇开着的窗户进来的(别的窗户可能是关着的)。We got in through the window, which someone had left open.我们从窗子里进来,是有人忘了关。(说明是从窗子进来,而不是门。)Students aren#39;t expected to be 100 percent accurate in their writing.写作考试并不要求考生的作文100%准确。However, control is important. Some grammatical errors impact communication more than others.但是错误也要控制在范围内,因为有的语法错误会更影响交流。You will be scored according to the impact of errors on communication rather than on the number of mistakes.考官不是根据你的错误数量,而是根据你的错误对交流的影响来评分的。Leave time at the ended writing to identify and correct errors.留出时间来检查和修改作文中的错误。You will always find grammar or spelling mistakes.语法和拼写错误经常出现。Correcting these can improve your score.改掉这些错误能够有效提高得分。 Article/201706/514819。

Losing the job was a blessing in disguise, she is able to spend more time with her children now.失去工作其实是因祸得福,现在她有更多时间陪同孩子。disguise有假扮和伪装的意思,介词短语in disguise则表示经过乔装打扮的意思(见下例); a blessing in disguise则表示表面上看是不好的事,实际上是好的事,也就是塞翁失马,有因祸得福的意味。The criminal entered the bank in disguise.犯人乔装进入。 /200803/29240。