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大理市治疗宫颈糜烂最好的医院When Taylor Swift speaks, even the most powerful company in the world listens.泰勒·斯威夫特(Taylor Swift)发表意见的时候,甚至连世界上最强大的公司都会倾听。Less than 24 hours after Ms. Swift complained publicly that Apple was not planning to pay royalties during a three-month trial period of its new streaming music service, the company changed course, and confirmed that it will pay its full royalty rates for music during the free trial.斯威夫特公开抱怨称,苹果公司(Apple)不会在其新流媒体音乐务为期三个月的试用期间付版税。之后还不到24小时,苹果就改弦更张,确认公司将在免费试用期间全额付音乐版税。“When I woke up this morning and Taylor’s note, it really solidified that we need to make a change,” Eddy Cue, Apple’s senior vice president of Internet software and services, said in an interview late Sunday.苹果的互联网软件与务负责人艾迪·库伊(Eddy Cue)周日晚些时候接受采访时表示,”我早晨醒来后看到了泰勒发的文,这真的坚定了一个想法,那就是我们需要做出改变。”In a letter posted Sunday morning to her Tumblr page, called “To Apple, Love Taylor,” Ms. Swift addressed a situation that had begun to send shock waves through the music industry: Apple, which has announced a subscription streaming service to compete with Spotify, Rhapsody and Deezer, was not going to pay royalties during the trial period.周日早晨,斯威夫特在客网站Tumblr发表题为《致苹果公司,来自泰勒的心声》(To Apple, Love Taylor)的公开信,提出了一个问题,这个问题已经开始在音乐界引起轩然:苹果宣布提供流媒体订阅务,与Spotify、Rhapsody和Deezer展开竞争,但苹果在试用期间不会付版费。Ms. Swift, who last year pulled her music from Spotify in another dispute over royalties, called Apple’s policy “shocking, disappointing and completely unlike this historically progressive company.”斯威夫特去年因为另一场有关版税的争端,将自己的歌曲从Spotify撤出。斯威夫特称,苹果公司的政策“令人震惊、失望,完全不像这个一直以来不断向前发展的公司。”“We don’t ask you for free iPhones,” she added. “Please don’t ask us to provide you with our music for no compensation.”“我们没有要求获得免费的iPhone,”她还表示。“请不要要求我们免费提供音乐。”Ms. Swift had framed her letter as an explanation for why she was withholding her latest album, “1989,” from Apple’s new service. But she said that she was also speaking for other musicians who were afraid to speak up about the issue, and her comments found wide support in the music world. On Twitter, Elvis Costello called Ms. Swift’s note “a note from our future President.”斯威夫特通过这封公开信解释了,她为何暂时停止通过苹果的新务来发布自己的最新专辑《1989》。她还表示,她的话也代表了那些敢怒而不敢言的音乐人。她的在音乐界获得了广泛持。埃尔维斯·科斯泰洛(Elvis Costello)在Twitter上表示,这是“来自我们未来总统的信件”。Apple’s new service, called Apple Music, is set to become available worldwide on June 30. Besides its longstanding iTunes download store, it will include a streaming subscription plan, a free Internet radio station and a media platform that will let artists upload songs, s and other content for fans. Unlike Spotify, which lets customers listen free or pay monthly fees to eliminate ads, Apple’s subscription feature will have no permanent free level.苹果原定于6月30日在全世界范围内提供新务Apple Music。除了早就推出的iTunes下载商店,苹果还将推出售价10美元(约合62元人民币)的流媒体订阅务套餐,一个免费的网络电台和一个媒体平台,艺术家可以通过这个平台上传歌曲、视频及其他内容供粉丝使用。Spotify为用户提供免费音乐务,或每月收取一定的屏蔽广告的费用。但与Spotify不同,苹果的订阅务没有永久免费的选择。Apple’s arrival in streaming music has been much anticipated by the music industry, but its plan not to pay royalties during its trial period drew complaints from independent music groups around the world, saying that the company’s terms were unfair.苹果进军流媒体音乐领域的举动在音乐界备受瞩目,但试用期间不付版税的计划在世界各地的没有关联的音乐团体中引发不满,他们抱怨称苹果公司的条款是不公平的。But the criticism from Ms. Swift — perhaps the biggest star in pop today — was a damaging public-relations misstep for Apple on the eve of its big new product release.来自斯威夫特的批评是该公司推出其重要新产品前遭遇的颇具破坏性的公关失误,因为她可能算是当今流行乐坛影响最大的明星。Mr. Cue, the Apple executive in charge of iTunes and Apple’s new music service, said that he had spoken to Ms. Swift on Sunday. “I did let her know that we heard her concerns and made the change,” he said.负责iTunes和新音乐务的苹果高管库伊表示,他周日与斯威夫特进行了交谈。他说,“我告诉她我们注意到了她提出的问题,并做出了改变。”Early Monday, after Apple’s change was announced, Ms. Swift tweeted:周一早些时候,在苹果宣布做出改变之后,斯威夫特在Twitter发帖称:Mr. Cue said the company’s original plan was to pay a slightly higher royalty rate — at least 71.5 percent of the money it collects from sales, as opposed to the industry standard of about 70 percent — in exchange for the free trial.库伊称,苹果公司最初的计划是,作为试用期间免费的交换,会按照较高的版税率——至少是销售额的71.5%,而业界标准为接近70%——付费用。But many record executives, particularly at small labels where margins are thin, had described a frightening scenario in which income from important new albums that came out during the free period would not only lose out on crucial download income, but also get nothing from Apple’s new streaming feature.但很多唱片公司高管,特别是那些利润较薄的小公司的高管,描述了一个可怕的场景,在免费试用期间推出的重要新专辑不仅会失去关键的下载收入,也不会从苹果的流媒体音乐务中获利。Mr. Cue said that Apple will now pay royalties to both record companies and music publishers for the use of music during the trial period. He declined to specify how much money that might cost the company, which is the biggest retailer of music.库伊表示,苹果公司现在会在务试用期间向唱片公司及音乐出版商付版税。他拒绝详细说明苹果此举的成本会有多大。该公司目前是全球最大的音乐零售商。Ms. Swift has long been outspoken on economic issues for musicians. In a piece in The Wall Street Journal last year, she wrote: “Valuable things should be paid for. It’s my opinion that music should not be free.”斯威夫特很早就在经济问题上直言不讳地为音乐人发声。她去年在《华尔街日报》(Wall Street Journal)发表文章称,“有价值的东西需要付费才能得到。我认为音乐不应该是免费的。“ /201506/382749剑川县妇产科检查多少钱 Since Apple launched the iPhone in 2007, Nintendo stock has dropped nearly 80 percent.自苹果2007年发布iPhone以来,任天堂的股价下跌了近80%。The Japanese game maker still dominates the portable game market, thanks to its 3DS family of handheld devices. But it’s an admittedly huge piece of an otherwise shrinking pie that market researchers estimate will generate .1 billion in software revenue and .1 billion in hardware revenue this year.凭借3DS系列手持游戏机,这家日本游戏厂商仍然在便携式游戏机市场占据统治地位。但无可否认,这一巨大利好正在逐渐缩水。市场研究人员预计,任天堂今年将从该市场获得41亿美元的软件收入和31亿美元的硬件收入。The money is moving to those other handheld devices, of course—smartphones and tablets. By the end of 2015, eMarketer estimates there will be 1.91 billion smartphone users and 1 billion tablet users.显然,利润正在流向其他手持设备——智能手机和平板电脑。网络调研公司eMarketer预计,到2015年底,智能手机用户将达到19.1亿,平板电脑用户也将达到10亿。Nintendo wants to tap into this growing market with its original game characters such as Mario, Link, Donkey Kong, Star Fox, and Kirby. Through a new partnership with Japanese mobile game publisher DeNA, it will design original games featuring Nintendo characters exclusively for smart devices.任天堂希望凭借公司独创的游戏人物,比如马里奥(Mario)、林克(Link)、大金刚(Donkey Kong)、星际火狐(Star Fox)和星之卡比(Kirby),进入这个蓬勃发展的市场。通过与日本移动游戏厂商DeNA合作,该公司将为智能设备专门开发拥有任天堂游戏人物的原创作品。The move allows Nintendo to continue to deliver exclusive games featuring these characters for its own devices, while offering separate adventures designed for smart devices. Lewis Ward, game analyst at IDC, predicts Nintendo mobile games could grow into Top 10 hits on the global games charts because the appeal of these characters is so strong.凭借这一举动,任天堂不仅能够开发面向智能设备的游戏产品,还可以继续为该公司自身的游戏机提供拥有这些人物的独家游戏。IDC公司的游戏分析师刘易斯o沃德预计,由于这些游戏人物的吸引力很强,任天堂的移动游戏有望跻身全球游戏前十强。A Nintendo spokesman told Fortune: “We have the opportunity to reach hundreds of millions of people. As these consumers enjoy the unique kind of gameplay found only with Nintendo, they will have the opportunity to explore even more premium experiences on Nintendo’s dedicated game platforms.”任天堂发言人对《财富》表示:“我们有机会接触到数亿用户。当这些顾客喜爱上任天堂独一无二的游戏玩法时,他们就会发现,只有在任天堂专有的平台上才有机会享受更优质的游戏体验。”The Nintendo spokesman also said that even when the company uses the same intellectual property, the gaming experience will be different on Nintendo hardware and on smart devices. He added that if Nintendo and DeNA can provide Nintendo-like content on smart devices, Nintendo believes that it will be able to expand its business while keeping the value of its intellectual property intact.这位发言人还表示,即便公司开发的是同一款游戏,在任天堂游戏机和智能设备上的游戏体验也有所不同。他补充道,任天堂相信,他们和DeNA如果在智能设备上提供类似任天堂游戏的内容,就能拓宽业务范围,也不会损害公司知识产权的价值。“It took them a long time, but Nintendo finally realized that the billion mobile gaming market in 2015 is too big to ignore,” said Peter Warman, analyst at game research firm Newzoo. “Nintendo might even realize that the future is device-agnostic, and franchises will eventually be delivered to every screen through the cloud.”研究公司Newzoo的分析师彼得o沃尔曼表示:“任天堂花了很长时间,终于意识到2015年规模300亿美元的移动游戏市场太大了,不容忽视。他们甚至还意识到,未来的游戏不会受到设备的限制,其专有游戏将会通过云,传递到每一块电子屏幕上。”Warman said top mobile game franchises can generate over billion. Nintendo’s strong franchises could be worth more than billion in the mobile games market. With revenue growth rates for console games in single digits, the 22 percent compound annual growth rate seen in the mobile segment is an opportunity and a threat that Nintendo needed to address, added Tim Merel, managing director at Digi-Capital.沃尔曼表示,顶级的移动游戏专营权可以获得10亿美元以上的收入。任天堂的系列游戏影响力强大,在移动游戏市场价值会超过20亿美元。市场研究公司Digi-Capital的董事总经理蒂姆o麦洛表示,任天堂在主机游戏上的年增长率仅有个位数,对他们来说,移动游戏领域整体22%的年增长率,既是需要把握的机遇,也是将要应对的挑战。The failure of the Wii U to compete with Sony’s PlayStation 4 and Microsoft’s Xbox One may have played a significant role in Nintendo’s shift in thinking. At the same time, DeNA has focused recently on partnerships with companies such as Marvel for Marvel Mighty Heroes and Square Enix for Final Fantasy: Record Keeper.在与索尼PlayStation 4和微软Xbox One的竞争中,任天堂的Wii U游戏机败下阵来,这也许是促使该公司转变思路的重要因素。与此同时,DeNA最近还与《漫威奇迹英雄》系列游戏的开发商漫威公司,以及《最终幻想:记忆水晶》的开发商的Square Enix展开合作。“This is a partnership between two weakened parties, and this could prove to be beneficial for both,” Ward said. “DeNA’s home-grown games haven’t performed well so they’re now working with established brands through partnerships, and that poor performance over the last two years like gave Nintendo favorable terms for this relationship.”沃德表示:“这是两大弱势方的一次合作,应该会获得双赢。DeNA的本土游戏表现不佳,所以他们开始与那些知名厂商合作,而过去两年的糟糕业绩让任天堂也有理由接受对方伸出的橄榄枝。”As part of the new collaboration, Nintendo and DeNA invested 1 million in each other through a capital alliance. The companies will also develop and launch a new online membership service this fall that will be accessible from smart devices, PC and Nintendo systems like the Nintendo 3DS and the Wii U.作为新合作的一部分,任天堂和DeNA通过资本联盟,各为对方投资了1.81亿美元。双方还将在今年秋天开发和推出一项新的网络会员制务,该务横跨智能设备、个人电脑和任天堂3DS、Wii U等任天堂产品。Nintendo president Satoru Iwata also announced that the company is working on a new console, codenamed NX. He revealed no further details, but said that Nintendo is committed to continuing its hardware business.任天堂公司总裁岩田聪还宣布,公司将开发一款代号为NX的新主机。他并未进一步公布详细情况,但表示任天堂将一如既往地开展硬件业务。Ward noted that Wii U will have its strongest year yet in 2015 because of the strong lineup of exclusive franchise games like Kirby and the Rainbow Curse, Mario Party 10 and The Legend of Zelda. It’s those characters and franchises that could connect with the more mainstream audiences that are spending more time playing games on tablets and smartphones than ever before.沃德指出,凭借《星之卡比:虹诅咒》、《马里奥派对10》和《塞尔达传说》等独家游戏,Wii U在2015年的表现将空前强劲。这些人物和游戏将与那些花费更多时间在平板电脑和智能手机上的主流玩家,进行前所未有的亲密接触。 /201503/367038大理看妇科哪个好

剑川县妇幼保健医院生孩子好吗In a memo to employees after announcing that Verizon Communications would buy his company for .4 billion, Tim Armstrong, AOL’s chief executive, offered a rhapsodic hymn on a single subject: mobile.在宣布威瑞森电信(Verizon Communications)将以44亿美元(约合273亿元人民币)收购其公司以后,美国在线(AOL)的首席执行官蒂姆·阿姆斯特朗(Tim Armstrong)在写给员工的备忘录中,对一个主题表达了热情的赞美:移动业务。The future of nearly all media, and consequently the future of nearly all advertising, he said, is about our phones. “If there is one key to our journey to building the largest digital media platform in the world, it is mobile,” he wrote, by way of explaining why AOL, a company known for its news and entertainment sites and its dial-up subscribers, was merging with a cellphone carrier.他说,几乎所有媒体的未来,进而包括几乎所有广告的未来,都与我们的电话有关。“如果说我们在通往打造世界最大的数字媒体平台的道路上有一个关键因素,那就是移动业务,”他写道,这也解释了为何以新闻和网站以及拨号上网业务著称的AOL,会与一家移动电话运营商合并。Mr. Armstrong ended his memo, which was otherwise puffed with jargon indecipherable to many outside the world of advertising and media, with a clear message that could double as the catchphrase of his entire industry: “Let’s mobilize.”阿姆斯特朗的备忘录里充斥着行话,对许多广告和媒体行业以外的人而言难以理解,但他在末尾传达了一条清晰的讯息,这条讯息也可以作为他所在的整个行业的口号:“让我们移动起来。”His words — and the deal with Verizon he just helped engineer — are just the latest corporate reaction to a staggering shift in the way people across the globe get their news and entertainment. Over the last couple of years, we have collectively decided to use our phones to reach the Internet more than we ever used our computers to do. And like a horde of aggrieved vultures that has just seen its carrion spirited away to some other part of the savanna, the tech and media business is equally panicked and excited about the vast possibilities for making money from the shift.世界各地的人们获得新闻和内容的方式正在发生剧烈转变,他的话——以及他参与策划的与威瑞森的交易——只是企业对这种转变做出应对的最新一例。过去几年,我们集体决定用手机上网,所用的时间比我们以往任何时候用电脑上网的时间都多。就像一群忿忿不平的秃鹫,目睹属于自己的腐肉被转移到稀树草原的另一个地方,科技和媒体行业面对从这种转变中获利的广阔可能性,是又惊又喜的。At the moment, except for Google and Facebook — which together control more than 55 percent of the .6 billion worldwide mobile ad market, according to eMarketer — few companies have managed to navigate the transition from desktop computers to phones. The shift has shaken up just about everything for everyone, such as Internet portals like AOL and Yahoo; carriers like Verizon and ATamp;T; and eCommerce ventures like Amazon. Some industries — music and newspapers among them — were just figuring out the switch from physical media like CDs and print to the web. But the switch from the web to our phones is happening even faster than the transition away from physical media, and in many ways it is more profound.目前,除了谷歌(Google)和Facebook——据eMarketer的统计,这两家公司控制着价值426亿美元的世界移动广告市场的55%——只有少数几家公司能很好地掌控这种从台式电脑到手机的转变。这种转变几乎改变了所有人的一切,例如AOL和雅虎(Yahoo)等互联网门户网站、威瑞森和ATamp;T等运营商,以及亚马逊(Amazon)等电商企业。有些行业——其中包括音乐和报纸——还在摸索从光盘和印刷等实体媒介向网络的转变。然而,网络朝手机的转移发生得更快,而且在许多方面也更加深刻。As Benedict Evans, an analyst at the venture capital firm Andreessen Horowitz, is fond of pointing out in a presentation he calls “mobile is eating the world,” the smartphone industry is now shipping nearly three times as many devices as the personal computer industry did at its peak. Smartphones have led to more consumption of media than we had ever thought possible; we spend just about half the time we’re not sleeping glued to some kind of screen.风险投资公司安德森-霍洛维茨(Andreessen Horowitz)的分析师贝内迪克特·埃文斯(Benedict Evans)在被他称为“移动业务正在吞噬世界”(mobile is eating the world)的演讲中热情地指出,智能手机行业目前的设备出货量几乎是个人电脑行业巅峰时期出货量的三倍。由于智能手机,人们对媒体的消费超出了我们以往的想象,我们把非睡眠时间中的大约一半都用在了盯着某种屏幕上。Phones bring novel technical and user-interface challenges, some of which account for Verizon’s interest in AOL: How do you display an interesting ad on a tiny screen? On an interface fragmented by apps, how do you figure out who users are — and how to serve them with the best ads — as they switch from games to mobile web browsers to social platforms like Facebook, Twitter and Snapchat?手机在科技和用户界面方面带来了新的挑战,其中有些解释了为何威瑞森会对AOL有兴趣:你如何在一个小屏幕上展示一个有趣的广告?在一个被各种应用搞得离破碎的界面上,你的用户正在从游戏切换到移动网页浏览器,再切换到Facebook、Twitter和Snapchat等社交平台,这时如何认清你的用户是什么样的人——以及如何为他们提供最好的广告?The rise of smartphones may also bring about something deeper — what could be an existential question for the advertising industry, the business that funds most of modern media.智能手机的兴起或许还会产生更深远的影响——这对于广告行业可能是个关乎生死的问题,而该行业是大多数现代媒体的资金来源。“The question I came to when I started working on ads is, ‘Are ads even relevant now? Do they even make sense on mobile?’” Andrew Bosworth, who heads Facebook’s advertising engineering division, told me in a recent interview.Facebook广告工程部门负责人安德鲁·斯沃思(Andrew Bosworth)在近期的采访中告诉我,“当我开始着手处理广告时,我所遇到的问题就是‘现在的广告有用吗?它们在移动设备上还有意义吗?’”After all, phones give us perfect information about everything wherever we are, so why would we ever fall for ads, he wondered? “I step off a train in New York City now, I do not want for an ability to find anything. I have information about everything,” Mr. Bosworth said. “So if all information is indexable and searchable, then what purpose does an ad serve?”他感到不解的是,毕竟无论我们在哪,手机都会为我们提供各种信息,为何我们会相信广告呢?“我在纽约下了火车,我不想寻找什么。我拥有一切信息,”斯沃思说。“因此,如果所有信息都是可索引、可搜索的,那广告有什么用呢?”In that world, Mr. Bosworth said, advertising is valuable only if it provides direct meaning to customers — if, when you pull out your phone in New York City and check Facebook, the phone knows that you’re looking for food and presents you with an ad for a restaurant that cuts through the clutter of all your potential choices, instead giving you a recommendation that is tailored specifically for you.斯沃思表示,在那个世界中,广告只有对用户具有直接意义时下才是有价值的,当你在纽约拿出手机,查看Facebook的时候,手机知道你在寻找食物,并为你呈现一则餐厅广告,使其在各种潜在的选择中脱颖而出,而不是为你提供量身定制的建议。In other words, in a world in which we all carry phones and can get accurate information at any time, ads have less leeway to cajole us into doing something we might otherwise not have done.换句话说,我们如今都有手机,而且任何时候都能获得准确的信息,广告已经不太可能吸引我们做一些我们可能不会去做的事情。“It’s expensive to get an ad in front of the right person,” Mr. Bosworth said. “If someone spends money to get an ad in front of you that’s not right for you, they’re punished for it.”“向正确的受众投送广告是一件成本高昂的事情,”斯沃思说。“如果有人花钱向你投送广告,而你不是这种广告的受众,他们会因此受到惩罚。”Instead, ads now consult vast databases of personal information, and they rely on sophisticated pricing mechanisms, merely to suggest one option out of many thousands that may appeal to us.广告现在会诉诸大量个人信息,依靠复杂的定价机制,然后从数千个可能会吸引我们的选择中选出一个,提供给我们。People in the ad-tech industry said that in buying AOL, Verizon’s immediate goal may be to marry its data about customers to AOL’s capacity to serve ads to increase this sort of relevancy.广告技术领域的人表示,从收购AOL来看,威瑞信目前的目标可能是将其客户数据与AOL的能力结合起来,提供广告,增加这种相关性。“I think AOL was a little on their back foot on mobile,” said Ari Paparo, chief executive of an ad technology company called Beeswax. He added that the most successful companies with mobile ads tended to be those that knew a lot about their customers — that explains why Google and Facebook, which have close to perfect insight into what we do online, are such powerhouses.“我认为AOL在移动业务方面有些处于不利境地,”技术公司Beeswax首席执行官阿里·帕帕罗(Ari Paparo)说。他还表示,在移动广告业务上最为成功的公司,往往是那些对用户非常了解的公司,这就解释了为何谷歌(Google)和Facebook会如此强大,它们对我们的网上活动有着几近完美的洞察。With Verizon, AOL may be getting a similar trove of data. Through its cellular network and its various broadband offerings, Verizon can help AOL figure out lots of details about a user who lands in an app whose ads are powered by AOL’s ad services. Is the person male or female? How wealthy is she, and what are her broad interests?并入威瑞信后,AOL可能会获得同样珍贵的数据。威瑞信可以通过蜂窝网络和各种宽带务,在使用AOL广告务的应用中了解用户的细节信息。用户是男是女?她的财务状况如何,以及她都喜欢什么?“When you put these two sides together, it could potentially help them serve you better ads, and serve you ads in different places,” said Eric Franchi, co-founder of Undertone, an ad technology company.“把这两个方面结合起来,可能会有助于它们为你提供更好的广告,在不同的地方向你提供广告,”广告技术公司Undertone联合创始人埃里克·弗兰奇(Eric Franchi)说。Yet Verizon’s bet on AOL is hardly guaranteed to play out in the way the companies intend. This is both because of the general difficulties associated with any merger and because the industry AOL is going after is in a state of constant flux. Nobody really knows what will work in the larger business of funding media through ads on these new devices we’re carrying around.然而,威瑞信对AOL所下的赌注,不见得一定能得到如愿以偿的结果。这是因为任何收购交易都存在的一些难点,也因为AOL所从事的领域处于不断变化的状态。从更大范围来看,用我们随身携带的新设备上的广告来供养媒体的方式能够奏效,没人能给出。“If you’re a media company and you see that more than 50 percent of all mobile ads are going to Facebook and Google, you need to really recheck your assumptions about how you’re going to compete,” Mr. Paparo said. “To that extent, I think this is an effort to be competitive — to have some ability to just compete.”“如果你是一家媒体公司,看到超过50%的移动广告都投放于Facebook和谷歌,那你真该好好想想自己对如何竞争的认识是不是出了问题,”帕帕罗说。“从这个意义来说,我认为这是一项增强竞争力的举措——就是努力拥有一些能够参与竞争的能力。 /201505/374880 云南省大理东方医院妇科医生巍山县看产科需要多少钱




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