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重庆第八医院绣眉手术多少钱泸州医学院附属医院整形美容中心It is hard to argue the case for Olympic sponsorship from any effect it has on the share prices of the TOPs (see chart). But the companies must believe they are getting a good deal; otherwise they wouldn#39;t keep doing it, and indeed upping the ante. The IOC#39;s revenue from TOP sponsors rose 10.5% in the 2009-12 quadrennium. Visa ran Olympic-themed promotions in 45 countries in 2008; this year it has 71 in its sights. It is also passing on the rights to use the Olympic brand to the banks that issue its charge cards: some 950 financial institutions will join its marketing push.抛开赞助对于 TOP 公司股价的影响(见图表),很难论奥运赞助的事例。但必须让各公司相信它们在做一笔划算的交易;否则它们就不会继续赞助,这在实际上抬高了赞助金额。在2009至2012的四年间,国际奥委会从 TOP 赞助商处获得的资金上涨了10.5%。2008年,Visa 公司在45个国家开展了奥运主题的促销活动;今年它在71个国家进行了促销。该公司还把使用奥运商标的权利转给了发行其信用卡的:约有950家金融机构将加入 Visa 公司的营销推广。Visa#39;s first Olympic campaign was brutal. Having displaced American Express as the official payment card, its ads crowed: ;At the 1988 Winter Olympics, they will honour speed, stamina and skill-but not American Express.; Its recent Olympic ads conform more closely to the generic feel-good norm. One shows Nadia Comaneci, a gymnast, scoring a perfect 10. Morgan Freeman#39;s soothing voice-over encourages viewers to cheer for perfection.Visa 公司的首次奥运活动比较蛮横无礼。当年它取代美国运通(American Express)成了官方付卡公司,曾在广告中自鸣得意:;1988年冬奥会上,人们将向速度、耐力和技巧致敬——但不会像美国运通致敬。;Visa 公司近年来的奥运广告则较为遵守一般的好感标准。其中一条广告展现了体操运动员 Nadia Comaneci 获得满分10分的英姿。Morgan Freeman 那给人以安慰的画外音鼓励观众为这种完美欢呼。Big boys#39; games大亨的运动会Because the games are truly global, they offer a plausible springboard for regional brands that want to conquer the world. Samsung is perhaps the best example. It was once a big dog only in its native South Korea. In 1997 it pipped Motorola to become a global Olympic sponsor. The American mobile-phone maker, a longtime second-tier sponsor, wanted to upgrade but demanded a big discount. The IOC was so annoyed that it turned to Samsung, which quickly agreed to pay full whack. Motorola#39;s managers realised they had been supplanted only when they the headlines. Such ruthlessness keeps sponsors in line.由于奥运会具有确实的全球性,它为想要掌控世界的地区品牌提供了一块合适的跳板。或许三星就是最好的例子。该公司曾经只在本土韩国有较大影响⑤。1997年,它以微弱优势击败了托罗拉,成了全球性奥运赞助商。作为长期的二线赞助商,托罗拉这家美国手机生产商想要跻身一线行列,但要求获得大笔折扣。于是国际奥委会在盛怒之下转向三星,后者迅速答应付全额赞助金。托罗拉的管理人员在读到报纸头条时才意识到该公司被挤出了市场。这种竞争的残酷性使得各赞助商彼此通气,共享信息。Samsung#39;s sponsorship covers just mobile phones. But if the Olympics burnish the Samsung brand, that should help the Samsung Group sell televisions, ships and insurance, too. It is now the second-most-valuable Asian brand (after Toyota), according to Interbrand, a consultancy. ;Being seen alongside Coke gives them global credibility. It shows they are at the top table,; says Clifford Bloxham of Octagon, a consultancy. Indeed, five out of the 11 top-tier Olympic sponsors are in Interbrand#39;s global top 20.三星的赞助仅仅涵盖手机方面。但如果三星的品牌被奥运会擦的锃光瓦亮,该集团电视、船只和保险的销量也会有所上升。根据咨询公司 Interbrand 的资料,三星如今已成为仅次于丰田的第二高价值亚洲品牌。咨询公司 Octagon 的 Clifford Bloxham 表示:;和可口可乐的品牌列在一起增加了三星的信誉。这表明三星也坐到了各公司的榜首位置。;的确,在十一家奥运一线赞助商里,有五家位于 Interbrand 的全球前20名之中。Below the global sponsors are the domestic ones: some 44 companies, from BP to Cadbury, have signed deals with LOCOG that cover only Britain. As well as dealing with these domestic sponsors, LOCOG hires contractors to help stage the games. A separate body, the Olympic Delivery Authority (ODA), is in charge of building the venue在全球赞助商下面还有国内赞助商:约有44家公司与伦敦奥组委签署了只覆盖英国本土的交易协议,包括英国石油公司(BP)和吉百利等。伦敦奥组委不但同这些国内赞助商交易,还雇佣了承包商来帮助举办赛事。一家独立机构——奥运会筹建局(the Olympic Delivery Authority, ODA)负责建造比赛场馆。Between them, LOCOG and the ODA have awarded more than 2,000 contracts, big and small. Some firms follow the games wherever they are staged: Mondo, an Italian maker of running tracks, is there every four years. For others, it may be a one-off. Touch of Ginger, a British design firm with 12 staff, is making Olympic-themed trinkets such as stainless-steel fish-and-chip forks that pop out of a credit-card-sized piece of steel. Gary Moore, the co-founder, laments that retail sales have been slow. But corporate sales have been brisk. Sponsors such as Lloyds Bank are snapping them up to hand out as gifts.伦敦奥组委与 ODA 之间已有2000多份大小合同生效。有些公司在每届奥运会举办时都同主办方做生意:比如 Mondo,一家意大利跑道生产商,每四年来从未缺席。对于其他公司来说,可能只进行一次性交易。一家只有12名员工的英国设计公司 Touch of Ginger 将制造奥运主题的小件物品,比如能折叠成信用卡大小的不锈钢快餐叉。联合创始人 Gary Moore 悲叹最近零售销售额不佳。但整体销售额较为喜人。莱斯(Lloyds Bank) 等赞助商正在进行抢购以分发礼品。 /201208/195858重庆市口腔医院切眼袋多少钱 A woman was telling her friend, ;It is I who made my husband a millionaire.;“我把丈夫变成了一个百万富翁。”一个女人告诉她的朋友。;And what was he before you married him?; asked the friend.“那他结婚前是什么样的呢?”朋友问。The woman replied, ;A billionaire.;“那时他是个千万富翁。”重庆第一医院治疗痘痘多少钱

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重庆隆胸GAYLE KING: But when you look at it, Condoleezza Rice, what is your take on it as to why the numbers don#39;t match up in terms of what women have done?主持人盖尔-金:赖斯,说说你的看法吧。你认为为什么女性做了这么多,但是在各界担任领导地位的女性数量还是那么少呢?CONDOLEEZZA RICE: I do think the numbers are getting better. If you look at the Senate, we have new women in the Senate, if you look at the fact that three of the last four secretaries of state, or three of the last five, were in fact women. So things are getting better. But I see it in the classroom, even at a place like Stanford. It#39;s very important that women feel that they are fully accepted in the workplace and that women put themselves out there. I found when I was a young specialist in international security, had I been waiting for a female, black, Soviet-specialist role model, I would still be waiting. And indeed the people who advocated for my career were white men; in fact they were old white men, because they dominated the field.美国前国务卿赖斯:我认为实际上情况是在越变越好。如果从在国会的女性数量来看,我们在国会中一直都有女性议员。而且在过去的三四年里,美国国务卿都是由女性担任的。所以,情况是在变好。但是如果从学校的情况来看,即使是斯坦福大学这样的名校,非常重要的一点是,女性必须完全相信自己能够在职场上有所作为,并将自己放到那些重要位置上。当我还在学国际安全政策时,我能等待有一个女人、黑人、学习前苏联政治经济的人来做我的榜样吗?如果是那样的话,我到现在还只是在那里等而已。事实上,在我的事业上指导我的人都是白人男性,而且是老年白人男性,因为他们在这个领域占有统治地位。KING: I#39;ve been hearing that things are getting better for such a long time.主持人:可是这些年我一直都在听人说情况在好转。RICE: But they are. And I do think that women – there are barriers, we still have gender definition. When a woman walks into a room, people see certain aspects. My good friend, the late astronaut Sally Ride, often talked about the degree to which if a woman puts herself forward in science and math, maybe she#39;s not quite y. So it#39;s a combination, as Valerie said. It#39;s women putting themselves forward and it#39;s also men being more accepting.赖斯:事实的确如此。现在确实还有各种对性别认同的障碍。当女性走入房间时,人们就会看到她身上一些女性的特质。我的好朋友,女宇航员萨莉-莱德经常说,在科学和数学方面,女性要把自己看得更高,即使她们还没有完全准备好。正如瓦莱丽-贾勒特(另一位嘉宾,白宫高级顾问)所说,现在的情况复杂。一方面女性要把自己看得更高,另一方面男性也在越来越多地接受女性。KING: What would you tell women today that you wish someone had told you back when you were starting?主持人:你现在想告诉女性朋友们哪些话,这些话是你希望当初在你刚开始工作时有人告诉你的?RICE: I wish someone had told me that my own sense of unease about whether I really belonged was shared by everybody in the room, including my male colleagues, but they hid it better, they covered it better. And not to be afraid to put yourself out there. I tell young women, if you get to the place that we are and someone treats you badly because you#39;re a woman, that#39;s your fault, not theirs, because you have plenty of arrows in your quiver by this time. But with young women, find someone who can help you navigate and understand the cues, because it is a little unnerving particularly if you are in a field that is male-dominated like the one I entered, international security policy.赖斯:我希望有人能告诉我,我的那些格格不入的紧张感其实每个人都有,包括我的那些男同事们,只不过他们隐藏得比较好,比较会掩饰。还有就是不要害怕把自己置于更高的位置。我要告诉年轻女性们,如果你身处高位,别人却因为你是女人而无礼对待,那么错不在他们,而在你自己,因为这个时候你大可挺直腰板明自己。但是我还要告诉年轻女性们,给自己找一个可以帮助你、指引你理解行业规则的人,因为如果你身处一个男性占主导地位的领域,就像我当年加入国际安全政治领域学习时那样,你需要有个人指引才不会过于紧张。JARRETT: But you can#39;t let the fear of failure stop you from trying. And I think so many times women are waited been given permission – you can#39;t do that. You have to put yourself out there, you have to have a tough skin, you have to be able to accept rejection and get back up and bounce back in the game.白宫高级顾问贾勒特:但你不能因为害怕失败而停止尝试。太多时候,女性会在那里等着别人允许自己做某事,这样是不行的。你必须把自己的位置摆得高一点,你必须要厚脸皮,你必须要敢于接受拒绝,然后在哪里跌到了就在哪里爬起来。 /201303/229697 Winter has arrived and it’s time to make space for coats in your wardrobe. Although keeping yourself warm and comfortable should be the priority this season, it’s also a great time to express your style.冬天到了,是时候腾出衣柜添置新衣了。虽然保暖舒适才是冬季着装的首要法则,但这也是你表达自我风格的绝佳时刻。Have a look at the biggest trends in coats this winter; get geared up for the season with our top picks and find the ideal topper for your favorite winter pieces.快来看看今年冬季最新大衣流行趋势。我们精选了一些顶级款式,来选出你最喜欢也最适合你的那款吧。Boyfriend coat: big and beautiful男友款大衣:大一号的美丽First the boyfriend jeans, then the boyfriend blazer, and now the boyfriend coat–nonchalant and slightly too wide, as if you had stolen it out of your boyfriend’s closet.无论是先前的男友款牛仔裤,还是男友款外套,抑或现在的男友款大衣——都彰显出随意且大一号的风情,就好像是你从男友的衣橱里偷来的一样。The boyfriend coat is made of thick wool in a sober tone. The straight cut and extra large buttons fit perfectly with the masculine trend this fall. Because the shoulders are loose, the jacket looks a bit too broad, but that is exactly the way it should be.男友款大衣由厚厚的羊毛制成,样式朴素。直线型裁剪,加上超大纽扣,十分符合今秋中性化着装趋势。因为肩部比较宽松,这种外衣看上去有些过于肥大,但这正是它应有的样子。How to wear the look: Tough girls can combine this new coat with skinny jeans and a pair of biker boots or sneakers. On a night out you can wear the boyfriend coat with a mini dress and stilettos.搭配法则:“野蛮女友”们可以搭配紧身牛仔裤外加骑士靴或帆布鞋。晚上外出时,可以搭配一条迷你裙和一双高跟鞋。For a feminine look, you can also combine it with a small waist belt.如果想要展现女人味,你也可以搭配一条细腰带。Quilted jacket: puff and stuff棉:蓬松饱满的回归Not a fan of the parka? Don’t worry, there’s another jacket that’s set to make a big comeback this season.对登山运动员式的派克外套无感?不用担心,又有一款外套于本季强势回归了。That’s right, the much-maligned quilted jacket has returned. An extension of the trend for padded jackets started by “country chic”, the puffer has a serious advantage over other fashion jackets–it will actually keep you warm. A must for your wardrobe as we move into winter.没错,一直饱受非议的棉又回来了。“乡村风”成功引领了一股棉夹克风潮,如今升级为“棉风”。 与其他时尚外套相比,棉有着无与伦比的优势——绝对保暖。它也是你冬季衣橱的必备单品。How to wear the look: Wear it as a tougher look and combine the jacket with jeans and biker boots, or wear it slightly more “girlish” and combine with a dress.搭配法则:让“野蛮”升级,可以搭配牛仔裤和骑士靴;或是配上一条连衣裙,更添一抹“女人味”。Military coat: super troopers军大衣:变身超级骑兵Every fall without fail we see the resurfacing of the much-loved military trend. Why do we love it so much? Because it always comes up trumps for reinvention, durability and styling edge.每到秋季,我们都会毫无例外地看到备受宠爱的军装风潮的逆袭。为何我们对它如此情有独钟?因为它总会以创新、耐用以及款式取胜。These coats will give any look a polished and put-together vibe. Needless to say, it’s enough to tempt any girl away from her summer wardrobe to a deeper color palette. This season it’s all about giving statement-making masculine garments an injection of pretty, feminine detail.无论你是哪种风格,军大衣都会让你看上去优雅干练且神采奕奕。毫无疑问,它的魅力足以将女孩们的视线从夏季五斑斓衣橱转移到深色调上来。这一季,它为个性鲜明的中性化装注入了一些优雅的女性化细节。How to wear the look: You can go for a beautiful parka that accentuates your waist, or you can choose the oversized edition. The green fabric in combination with leather sleeves is a great match. Want to complete this look? Combine your military coat with biker boots.搭配法则:你可以入手一件漂亮的派克大衣来秀出腰线,或是选择宽松的款式。绿色的面料同皮袖简直是绝配。想看上去更完美?那就再为你的军大衣搭上骑士靴吧! /201211/210071重庆吸脂去眼袋哪家医院好沙坪坝区光子美白多少钱

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